and from the 7up faq
Q. What makes Regular 7UP now 100% natural?
A. 7UP has always been made with the highest quality ingredients. Now, we’ve simply removed any artificial ingredients in Regular 7UP and ensured that all of the remaining ingredients are 100% natural.
Q. Why have you made Regular 7UP 100% natural?
A. 7UP is now 100% natural because numerous consumers told us they wanted a carbonated soft drink with natural ingredients that still delivered the same great taste of 7UP that they have come to love.
Q. What are the ingredients in 7UP made from 100% natural ingredients?
A. The ingredients in 7UP made with 100% natural ingredients are: filtered carbonated water, high fructose corn syrup, natural flavors, natural citric acid and natural potassium citrate.
Jeez, do you think they can say 100% natural any more frequently, do they think that if they repeat the statement enough times it will make it true? I’m sorry but 100% natural is right up there with “checks in the mail” and “don’t worry i’ll pull out”. Seriously, anything with High Fructose Corn Syrup is not a natural product, that’s like saying petroleum is natural.
High-fructose corn syrup is produced by milling corn to produce corn starch then processing that corn starch to yield corn syrup that is almost entirely glucose, and then adding enzymes that change the glucose into fructose. This syrup contains approximately 90% fructose and is HFCS 90. The enzyme process that changes the 100% glucose corn syrup into HFCS 90 is as follows: first, cornstarch is treated with alpha-amylase to produce shorter chains of sugars called oligosaccharides. Then, an enzyme called glucoamylase breaks the sugar chains down even further to yield the simple sugar glucose. The third enzyme, glucose isomerase, converts glucose to a mixture of about 42% fructose and 50–52% glucose with some other sugars mixed in. While alpha-amylase and glucoamylase are added directly to the slurry, glucose-isomerase is packed into columns and the sugar mixture is then passed over it. This 42–43% fructose glucose mixture is then subjected to a liquid chromatography step where the fructose is enriched to approximately 90%. The 90% fructose is then back-blended with 42% fructose to achieve a 55% fructose final product. Most manufacturers use carbon adsorption for impurity removal. Numerous filtration, ion-exchange and evaporation steps are also part of the overall process.
from wikipedia
I’m not sure what happened here, seems like someone is already on top of this:
In May 2006, the Center for Science in the Public Interest (CSPI) threatened to file a lawsuit against Cadbury Schweppes for labeling 7 Up as “All Natural”, despite containing high fructose corn syrup. While the FDA has no definition of “Natural”, CSPI claims that HFCS is not a “natural” ingredient due to the high level of processing and the use of at least one genetically modifed (GMO) enzyme required to produce it. In January 2007, Cadbury Schweppes agreed to stop calling 7 Up “All Natural”.
I’m currently reading the Omnivores Dilemma which is a great book, but you will start paying attention to ingredient labels.
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