Monthly Archives: May 2003

outline/thinking/hypertext tools

Tinderbox This tool has a lot of potential, enormously powerful and complicated, its a great thinking tool, with incredibly powerful exporting options, I think if you played around in this you could prototype a site very quickly and then export the site map as HTML. I warn you though this tool has some annoying idiosyncrasies [...]

Posted in Marketing | Leave a comment

co-creation with experience design

Many organizations, analysts, business advisors and strategists talk about customer experience as a competitive advantage. Many have developed frameworks for looking at experiences customers have with web sites, but most of them use the perspective of “customer satisfaction”. I would suggest that from a competitive standpoint it might be more useful to analyze the customer [...]

Posted in Marketing | Leave a comment

stanford paper

Just found a great paper at Stanford Does the Quality of Online Customer Experience Create a Sustainable Competitive Advantage for E-commerce Firms? Just a quick synopsis, yes it does lead to competitive advantage, and of the five factors they look at: web site usability customer confidence in the web business selection of goods and services [...]

Posted in Marketing | Leave a comment

e-business

my original topic was how experience design could contribute to competitive advantage, but as I refine my research question it is just too big and amorphous to tackle so I’m narrowing my focus (for the dissertation) to how experience design can contribute to the competitive advantage of e-business. It seems a much more manageable topic [...]

Posted in Marketing | Leave a comment

moore or less

The fact that computing power will double over the next 18 months or so doesn’t matter to me that much any more. In fact it’s been a while since it has mattered to most of us. A few years ago the difference between a 150 mhz processor and a 300 mhz was enough to make [...]

Posted in Marketing | Leave a comment

survey update

The survey is going very well so far, it’s about ready for the wider community. One thing people are sure of from what I can tell is that almost everyone agrees that “Experience Design’s contribution to organizational goals is not well understood by most people in my organization or organizations I’ve worked with.” My original [...]

Posted in Marketing | Leave a comment