Monthly Archive for January, 2004

social software: could xml make it irrelevant

Social software, like ryze, linkdin, friendster and the like, have proliferated because they are based on a fundamentally good idea, linking people; and they leverage what the internet is good at, linking things.

The trouble is, the internet is so good at linking things that these organizations are going to get undermined by the internet itself. They are kind of like early AOL, with its IM and its chat rooms it was far better at connecting people than the internet at the time, so it was more popular early on. As soon as the internet itself evolved to provide a level of people connectivity, like IM and chat rooms etc, AOL literally got undermined by a bigger network.

All of these social software plays are currently in a bit of a gold rush at the moment, because they are probably under the impression that whichever has the biggest network wins, and thats true, the problem is the internet is going to be the biggest network and unless they are open and adapt to take advantage of the emerging changes on the internet they are going to fail.

I came across two emerging standards recently that could well undermine many of these social software plays, one is called XFN (XHTML Friends Network) and the other is called FOAF (Friend of a Friend). Both of these tools are emerging XML standards to describe relationships between people online. The simplest and easiest to impliment is XFN, I originally found a reference to XFN on clagnut.com. You can take an existing blogroll and enter in relationship data, for example
<a href="http://tanya.example.org" rel=”friend met colleague”>….

They’ve even got attributes like “crush”, “Muse” and “Sweetheart”, that is so cool.

FOAF seems a little further along and has even created a svg application that draws vector diagrams of the FOAF network (although I’ve had problems getting adobes SVG plug in). This is the FOAF browser, foafnaut.org.

Here are some more interesting articles re. social software:

meanwhile…

I’m currently writing an article for the Design Management Journal, so my blog is getting cobwebs. Needless to say I’m very excited to contribute to the DMI, as it is an organization that consistently elevates the visibility and stature of design in organizations.

Design is not a pseudonym for styling (thanks Harvey Earl), and it is not look and feel. It is an important source of competitive advantage that can enable companies to be leaders and not fast followers. Making products and services, useful, meaningful, desirable in the context of the benefits, desires, and needs that humans exhibit.

RSSJobs

This is pretty cool, RSSJobs enables me to create search agents for major job sites that i can subscribe to in my rss reader, WOW. I’m even rendering one of my monster queries to my front page via PEAR RSS/XML tool.

I guess this is why Steve Gilmore of eWeek calls RSS one of the bets in the Best and Worst of Messaging & Collaboration in ‘03

RSSJobs allows you to create and save searches for Monster, Dice, HotJobs,and more in one location, then delivers the results to your favorite RSS Reader.[RSSJobs]

travelocity rips off Amelie

“Travelocity hopes the campaign, featuring a stolen gnome that travels the world, will help it hold onto its No. 2 spot behind Expedia as No. 3 Orbitz breathes down its neck.”

Between the top three travel sites there is nothing that differentiates them really, they offer the same features, functionality, same tabbed navigation for essentially the same products.

You would imagine for a fraction of the 80 million dollars they are spending on this ad campaign, they could create some differentiated functionality.

Or even redesign their logo that currently looks like a graph, I don’t know what that has to do with travel.