Monthly Archive for July, 2004

amazons plog

Published
by
Karl
on July 14, 2004
in Marketing
. 0 Comments

amazon is continuing to build its value network and finding more and more ways to leverage the intellectual capital of its customers. Now its the Plog, the personalized blog, I’m not totally clear on the model yet but it seems that they are aggregating blogs, the only thing that they seem to have in common is they embed amazon listings for books. about Plogs

retail experience

Published
by
Karl
on July 13, 2004
in Marketing
. 0 Comments

Kudo’s to Jesse James Garrett for a nice summation/critique of Experience Design in a real world environment, namely the new apple retail store in San Francisco.

I really appreciated the point that the use of design in expressing the brand set an expectation, that was let down sometimes by the human element. It is almost always the behavioral aspects of a brand experience that let you down, because companies are so good at setting an expectation through communication and design.

Let me quote myself from a previous post “Branding is generally focused on telling me how good a company/product/service, communicating a promise to me, but no amount of communication can make up for an experience that doesn’t meet my expectations.” read brand behavior

ux deliverables

Published
by
Karl
on July 2, 2004
in Marketing
. 3 Comments

I’ve been trying to come up with a list of UX deliverables, I’m trying to mesh UX with an existing development process and use them to help reduce development costs, training costs and actually start the development process with features that make sense, ie. users want them and they are well understood before we start building. In my search i’ve found a couple of good articles/lists regarding deliverables with an IA/ID leaning which are useful, but they’re also both from 2001.

Any other pointers to stuff like this would be much appreciated