The Experience Is The Marketing
Nice article from Patricia Seybold, describes a job I want 
“How do you make it easy for customers to do
business with you? One of the critical success factors
we’ve found in assessing companies’ customercentric
competencies is the presence or absence of a
senior executive who is ultimately responsible for
the quality of the end-to-end customer experience.”
Key Role: SVP of Cross-Channel Customer Experience (or Equivalent) - os8-26-04cc
I think this quote is a rather good one:
“We’ve seen companies significantly improve their brand reputation through a positive online experience; a great Web site can be as impactful as a 20-minute infomercial,” said Dr. Brown, an expert in social psychology and consumer interaction with the Web. “It’s surprising how poorly some venerable brands performed in terms of delivering a positive online customer experience.”
Keynote Study Shows Dell and Amazon Deliver Best Online Customer Experience
New Study First to Examine Online Customer Experience in Computer Hardware Industry
This is a good example of why companies need to understand how different “mediums” or “touchpoints” impact different stages of the customer lifecycle. This study indicates that the customer lifecycle stages influenced by web sites are the “learn” and “compare” stages.
InternetRetailer.com - Daily News for Wednesday, October 6, 2004
“A survey of 3,000 adults found that online research led to $180.7 billion in offline retail sales, 70% more than the $106.5 billion in direct online consumer spending, The Dieringer Group said today in its latest American Interactive Consumer Survey. “The data confirm that the Internet`s role as a consumer product information utility is much larger than its role as a direct selling medium”
shout out to marketingvox.com
I remember learning about the choices regarding the information design of the Vietnam memorial a long time ago. The major factor that makes it stands out as a memorial (apart from the black marble) is the organizational principle they used for the plethora of names. Rather than organizing the names in alphabetical order, that would have grouped last names together and somehow lessened the impact of the individual, they chose a design organize chronologically, thereby making sure that each name stood as its own memorial. more info on the Vietnam memorial
The New York Times has now created an interactive “flash memorial” (they may not call it that, but it is) to the first 1,000 killed in Iraq. Flash may not have the same austere impact as black granite but the different ways that you can look at the information will get you if your heart is not made out of wood.
first 1,000 who died (requires free registration)
(here’s a screenshot in case you can’t be bothered to register, click for a larger version)
this kind of thing makes me smile. Basically this is a wiki that is contained in one page of html, view source, copy into a text page and upload it onto your own server and you are now hosting the tiddlyWiki. Here’s my tiddlywiki… said the actress to the bishop
TiddlyWiki - a reusable non-linear personal web notebook
The major flaw is this will not save anything to the server due to being an entirely client side app. You can save changes by clicking “save all” on the top right and then save the source and upload to replace the file on the server.
Here are a couple of web sites to get you into the october spirit, and apart from that you can also revel in there fantastic design chops.
so far I have managed to migrate my entire experiencecurve blog over to wordpress, that includes all the entries, categories, comments and archives. I’ve even got a redirection script built into every individual archive so all permalinks still work as expected, and send the appropriate 301 code to any search engines to let them know its a permanent move.
The bulk of the migration was taken care of using the tutorial here: movabletype migration and that took less than 20 minutes.
The other piece of work I did was to use Alexe’s MT redirection tool/tutorial. This is essentially a movableType template that you paste in MT to replace your individual archive template, sounds scary but it worked great. For example if you go to http://experiencecurve.com/competition/archives/000088.html it that archive redirects you to http://blog.experiencecurve.com/archives/2004/10/01/moving-to-wordpress-this-weekend/
And through all of this I have not had to touch any php at all, I’ve got to say I’m super impressed with how well the wordpress stuff works.
The old experience curve does still exit at http://experiencecurve.com/competition and will have to be for a while I think as the search engines start to grok the changes.
I have forwarded all the category archives using .htaccess, that way if someone finds reference to http://experiencecurve.com/archives/cat_competitiveadvantage.html on a search engine they will seamlessly be directed to http://blog.experiencecurve.com/catagories/competitiveadvantage/
My one problem right now is redirecting references that link to the blog.experiencecurve.com url, basically some search engines have indexed the archives from that URL and I am having a hard time figuring out how to redirect files that are being reffered to by an aliased domain. i.e. blog.experiencecurve.com used to point to experiencecurve.com/competition is now actually pointing at experiencecurve.com/experiencecurve and old references the domain alias seem to ignore .htaccess redirects. If this makes sense to you please ping me with any ideas, thanks.
movable type migration in progress
I’m done fighting with movableType, I’m done with rebuilding my site to see changes, I’m done with my xhtml getting broken. I just read a post on designbyfire - a funny thing happened on the way to using web standards and i decided the project this weekend is to make the switch to wordPress.
I’ve already installed a version to play around with at karllong.com and am suitibly impressed. It literally took 10 minutes to get up and running, and it is self contained in one folder, nothing running as cgi. I’ve found some useful scripts to help with the migration and make sure all the archives are still accessable, so I’m going to pull the trigger this weekend.
Latest Comments
RSSMDavis, troy julian gipson, Brad Berens
Comment Poster, Bill Compton
zoey, kpombelyw, breasts [...]
Comment Poster
Social Bookmarks Submitter
Quick Money, Maximus, TechMalaya [...]