ExperienceCurve

Good design is just good business. I know I’m preaching to the choir but more and more examples of companies focusing on design succeeding and beating out competition are becoming recognized in the mainstream. The interesting thing is that in most companies “design” is the largest expense that no one person “owns”.

Online Extra: Q&A With Samsung Design Boss Chung Kook Hyun

“From a me-too producer of electronics and appliances a decade ago, South Korea’s Samsung Electronics has become one of the world’s leading brands. A big part of that transformation has come from a relentless focus on design. Today, the company gears all of its processes and procedures to make Samsung a finely tuned receptor of all the things that make its products must-haves in an increasingly competitive marketplace.”