Monthly Archives: April 2005

New Design Could Transform 1st Bike Ride

New Design Could Transform 1st Bike Ride Originally uploaded by mrkook. A great example of empathic design, a bike that transforms from a tricicle to a bicicle as you move forward faster. Three Purdue University industrial designers who tapped into memories of their own childhood cycling misadventures have built a bike that ditches the training [...]

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Ask Jeeves CEO Comments on Improving User Experience

Berkowitz said that, in a bid to improve the userexperience with the search engine, the company began to implement a program in early April to reduce by 31% the number of ads it shows at the top of its results pages. The company’s tests show that a smaller number of ads boosts the frequency with [...]

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Empower consumers to express your brand

Your customers are already talking about you, passing on information to other customers about you. They’re creating, defining and guiding the marketplace conversation, are you participating in that conversation, or are you still shouting over them with an advertising monologue. The number of blogs has doubled in the last nine months, and Tony Conrad asks [...]

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creative customers are loyal customers

Providing the tools for your customers to be creative is, IMHO, the pinnacle of customer experience, or the highest order of customer experience. It’s not just usable, useful, desirable, it’s now something they have invested in and co-created value with. I love this combined use of google maps and flickr, basically someone has annotated a [...]

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google maps and craigs list

WOW – craigslist and Google Maps Things like this continue to confirm my belief that this internet thing is going to be big. Thanks to Peter Merholz for writing more eloquently about this topic.

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McDonalds gets served – and I’m loving it

church of the customer has just noted how McDonalds came shot itself in the foot, or more appropriately, capped itself in the ass by coming up with a campaign that would pay rappers to mention Big Mac’s in their songs. Maven Strategies, who pitched this idea, must have got some killer sales people, because the [...]

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consumer generated content in search results

The cluetrain continues to run down the track unabated. This is another great example of “your customers working for you.” Plurality of Brands’ Organic Search Links Are User-Created Content – MarketingVOX “Jupiter Research has shown that out of ten search results for a company, the plurality (three out of ten) of links come from blog [...]

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