Monthly Archives: May 2005

intent driven search from Yahoo

Yahoo mindset is an intent driven search that allows users to dynamically change the result set of a search depending on their intent. The current scale is between the two “intents” commercial and research. Yahoo’s concept of intent driven search provides a pretty useful customer experience, but the hidden goldmine IMHO is market research. If [...]

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Google presents personalized news page

A personalized news page ala google. Google personal news page So what’s cool… Personaization without the registration, that’s right, no need to sign in, just customize your page and I assume google uses the decade old technology of cookies to give you the right page when you come back Live drag and drop news widgets, [...]

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MyFoodPhone – dietary advice from your camera phone

Myfoodphone.com is a service hoping to get a piece of the billions spent every year on diets and weight loss. From the look of all the graphics they are targeting very attractive women who don’t need to lose any weight, unless of course, the pictures are of women who have been using this service for [...]

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the experience is not the brand

“the experience is the brand” is a phrase often used to describe how a customer’s experience with an organization will influence their perception of the brand. But I see the customer experience as being a culmination of brand building activities, it is the point at which a customer has decided they trust your company enough [...]

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Advertising doesn’t build your brand, says Walter Pike, brand interaction does.

This is a very nice, succinct article in support of the idea that the “experience is the brand”. I very much like the simple framework describing the forces that drive the customer experience: the customer frame of reference the customer’s expectations – often set up by advertising the customers actual experience I’m a big believer [...]

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Google aquires Dodgeball

I just got an email last night from dodgeball.com with the news that they had just been acquired by Google. Dodgeball.com is kind of like a location based friendster for your mobile phone, essentially you send emails to dodgeball when you out on the town, with the name of the pub you’re at and dodgeball [...]

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IBM muscling in on IDEO?

IBM is now interested in helping clients link design and strategy, develop deeper insight into consumer needs, and then develop break through, innovative products. In many ways this space has been owned by companies like IDEO and frog. IDEO does a tonne of work in the medical instruments space and that is an area mentioned [...]

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Yahoo! Appoints Larry Tesler Head of User Experience and Design

Yahoo! Appoints Larry Tesler Head of User Experience and Design “Larry has the ability to draw on his extensive knowledge of both computer science and user-centered design to help define and drive product strategy and innovation at Yahoo!.”

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user experience of the new food pyramids

http://www.mypyramid.gov is where you can find the 12 new food pyramids. My pyramid is a tool to help you decide which pyramid works for you. Unfortunately, all the pyramids look the same, the measurements just change. Here’s a slate article that shows how 4 different designers would have approached the problem, essentially the redesign of [...]

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