Monthly Archive for September, 2005

Google Blog Search

Published
by
Karl
on September 14, 2005
in Marketing
. 0 Comments

Just a little FYI, google has launched a blog search so you can find blog’s updated more regularly than mine.

Google Blog Search

BTW did anyone else hear the republican senator from Texas talk about the ” blogosphere” during the confirmation hearings of Roberts? I was quite surprised to heart the term in that context.

Watching Others Fail Faster

Published
by
Karl
on September 7, 2005
in Marketing
. 0 Comments

I had posted a comment previously stating that if companies wanted to innovate they needed to “fail faster”, and when I read this recent article from Harvard Business School, I realized that sometimes it’s good to watch others fail faster, and then try to take advantage of others failure. It is very ironic that this article is about Apple, a company that had been badly bitten in the ass by coming to market early and falling flat on its face, ie. the Newton.

Behind Apple’s Strategy: Be Second to Market : Technology : HBS Working Knowledge

Of course apples success in the digital music space has been more driven by simplicity and good design, by understanding the complete customer lifecycle.

Reminds me of an excellent book I read some time ago, Simplicity: The New Competitive Advantage in a World of More, Better, Faster.

A down to earth narrative of the process of “Designing for Experience”

Published
by
Karl
on September 2, 2005
in Marketing
. 0 Comments

Marc Rettig and Aradhana Goel’s joint presentation on “designing for experience” does a great job of cutting through the mumbo jumbo of “ethnographics” and “contextual research” and presents a clear, easy to understand narrative of the process of designing for experience. With wonderfully, down to earth, annotated photographs of real life situations it becomes clear that the process of designing for experience is a practical, valuable and achievable process.

UX Week presentation on Designing for Experience

Other blog commentry on this presentation:
Mark Vanderbeeken: “Marc Rettig on experience design”

atomiq on “Marc Rettig’s Designing for Experience

I’m also a huge fan of Marc’s past presentaiton on the history of interaction design:
interaction design history in a teeny little nut shell

Activity on flickr is unprecedented and the “value creation ratio”

Published
by
Karl
on September 1, 2005
in Marketing
. 0 Comments


Pompano beach, fl

Originally uploaded by mrkook.

I took a few photgraphs of the early stages of hurricane katrina and posted them to flickr with the tag “hurricaneKatrina.” This photo has been viewed now over 1500 times in two days 4300 times in 3 days. I’ve also been contacted by a ‘citizen journalism’ organization called NowPublic.com that seems to be useing the flickr API to build a community built news site. http://www.nowpublic.com/tags/hurricane.

This is co-creation at it’s finest, in fact you could look at co-creation as a ratio of value creation for an organization, for instance amazon is a 10% customer and 90% business “value Creation Ratio”, NowPublic.com would be a 90% customer 10% busines “value Creation Ratio”