ExperienceCurve

Finally, a new feature on YouTube hints at how they may capitalize on their amazingly productive community. Essentially I just saw this at the end of a clip, which is a dynamic interstitial at the end of the clip that points me to other clips on YouTube. Granted, this is not commercial, money making advertising yet, but it will be.

With over 100 million videos being watched a day, I think it’s pretty important for YouTube to use an advertising mechanism that fit how people watch their movies. A dynamic ad insertion mechanism seems critical for their clips for two reasons, lots of their clips are hosted on blogs and myspace, and secondly, social video and viral video transcend time. A viral video may receive a viral spike, but in a classic instance of the long tail the majority of a clips viewership will be in the weeks, months and years following it’s success. Dynamic ads mean that you tube can put “time relevant ads” in their shows, and capitalize on the “lightning strike” phenomenon of viral video, as in you can’t predict it. I mean, who the hell would have imagined that “the evolution of dance” would have been watched by 29 million people over the course of 3 months?

BTW just for fun check out this amazing monty python/star trek mashup, it’s hysterical.

and a nice bonus of the short version of The Big Lebowski edited down to only the times that they say fuck

Goodstorm CEO Yobie Benjamin gave The Co-Creative Business Show it’s first scoop by announcing that Goodstorm will be releasing 5 million mp3’s for it’s partners to resell in august. Bands will range from indie garage bands all the way to U2, and about 50% will be DRM free). Goodstorm’s mission is to put commerce tools in the hands of everyone, from non-profits, to small businesses, to minipreneurs, to bloggers.

I can’t but help liking this company, when you’ve got a tag line like “do good however we can, it’s what we do”, and it’s run by a couple of guys like Yobie Benjamin, and Andy Rappaport, who quite frankly, don’t have to work another day in their lives if they didn’t want to, it has to be legit.

From Gapingvoid - cartoons on the back of business cards

It will be really interesting to see what happens,

Karl

Wiki’s are, in many ways, “the” co-creative tool for the web, the “co-creative website” if you like. Businesses are enamored with blogs, but wiki’s are more appropriate for certain tasks. Wiki’s are for a growing base of knowledge, as opposed to a reverse chronology of news and ideas. Wiki’s are good at refining ideas, and creating richer, deeper understanding overtime. The motolora Q wiki, the co-created product manual, if you will, is a brilliant example of a task ideal for a wiki, much more useful than a Q blog
So guess what, wiki’s can be used for more than encyclopedias, here’s a few examples, i’d love to hear more:

• Play chess with your fans: Zefrank demonstrates with Fabuloso Chess (powered by Mediawiki)
• A co-created product manual: Motorola launches a wiki for it’s Q phone manual (powered by Mediawiki)
• Document the rise of a civilization (also on mediawiki)
• Write a business plan with a team spread around the world (I’ve done it on mediawiki also)
• Write a screenplay (screenplay extension from mediawiki)
• Project Management with twiki
• Knowledge management and enterprise collaboration with socialtext
• Create conference notes/schedule (powered by socialtext)
• Co-create shownotes for your podcast (powered by pmwiki)
• Collaborate on revolutionary standards microformat feedback (powered by mediawiki)
• A compendium of TV knowledge (again on mediawiki)
• Organizing a reunion (powered by wetpaint)
• Planning a wedding (also wetpaint)
• Sharing a handbag fetish (also wetpaint)
• Document a Blog template (calling k2 a blog template being a vast understatement of it’s fabulousness) (Powered by Stikipad)
• Collaborativly write a magazine article for Wired (powered by SocialText)

BTW this post was inspired by my conversation last night with John Winsor, CEO of Radar Communications, and a leading thinker in co-creation, but you’ll need to listen to next weeks “co-creative business show” to find out the real scoop on John and Wikis

Beyond Madison Avenue Top 25 Advertising blogs (yes experienceCurve enters the fray)

Blogging from Baghdad - part of an interview series from CK’s sassy blog

The blog in question Talking Salmons from Baghdad

Best Beer Branding Ever Piss Beer, and the lite version Piss Weak

If you haven’t heard about it yet a company just launched called Cambrian House that has built an incredibly interesting system to open source business ideas. The idea is, you register on the site and submit ideas, those ideas are voted on, and the top ideas actually get created and launched, and you get a cut of the profits based on the number of “royalty points” you have. Now submitting ideas is just one of the ways you can earn “royalty points”, you can also contribute by submitting code or “creative” to projects for which you will also earn points. It looks like you get between 5% to 10% of the gross profits for as long as it generates revenue from just submitting an idea, not bad really.

I think they have done a brilliant job executing this concept, so does Peter Cashmore over at mashable, and his commenters are certainly having a healthy debate.

I think they have made a great start and would like to see them open up contributions to include marketing ideas as well. IMHO the code and creative might create the product, but unique and innovative marketing ideas are very valuable as well.

I have actually submitted my first idea, and it’s a combination of product, marketing and a little social media engineering. I’m calling it the “idea widget for bloggers”:

Click on this image if you like the idea, and maybe us bloggers will have a way to earn royalty points by pointing at good ideas: