InfluxInsights.com is having a little 1 day conference on the future of marketing called M2 (yes, msquared). Apart from deserving heaps of praise for not calling it M2.0 they also have an amazing list of speakers:
So tip of the hat for the conference, but big wag of my finger for building the Msquared site in flash making it impossible for me to copy and paste the agenda, speaker list or anything else! Next time why don’t you create a blog for your “future of marketing” summit because some would argue that social media may have a part to play in it
Location: Golden Gate Club
135 Fisher Loop, Presidio
San Francisco, California 94129
Antony Mayfield, head of content and social media at Spannerworks (which appears to be a SEO company) writes an interesting article for BrandRepublic.com where he lays out a high level summary of what social media might mean to businesses and brands. Titled a “bluffers guide to social media“, which is a sort of teaser for a rather interesting ebook called “what is social media“.
In the article Antony lays out 5 characteristics that social media tends to share
- Participation: social media encourages contributions and feedback from everyone who is interested. It blurs the line between the concept of media and audience.
- Openness: most social media services are open to feedback and participation. They encourage voting, feedback, comments and sharing of information. There are rarely any barriers to accessing and making use of content - password protected content is frowned on.
- Conversation: whereas traditional media is about “broadcast”, content transmitted or distributed to an audience, social media is better seen as conversational, two-way.
- Community: social media allows communities to form quickly and communicate effectively around common interests - be that a love of photography, a political issue or a favourite TV show.
- Connectedness: Most kinds of social media thrive on their connectedness, via links and combining different kinds of media in one place.
Ironically the BrandRepublic.com does not fall into the category of social media, with no comments, trackback, or participation beyond an arbitrary link to the forum.brandrepublic.com
I think BrandRepublic.com needs to take some of Antony’s advice.
Luckily I did a quick search and found Antony’s blog which does have comments and trackbacks.
This includes plans for next-generation web 2.0 and ways to share online content in the future. “To ensure that the BBC is able to embrace the creative challenges of the digital future, we need to forge strategic partnerships with technology companies and
This 10 minute report from MSNBC is certainly not something I would have seen via normal media channels, for one thing, I don’t watch MSNBC. The question it raises for me is what is the will the role of the social media community be in upcoming elections? The re-democratization of the democratic process? The political parties losing their “information asymmetry” advantage?
Will social media take the sting out of the sound-bite marketing that politics often rely on. With tools like youtube we are not limited to 30 second spots. Social media allows for much more in depth content, with the ability to compare, contrast and reflect.
I don’t think it’s going to be myspace pages or candidates entering secondLife, I think it will be viral videos that will be the “swift boats” of the next big election.
My friend Paul, who writes myphonerocks.com just posted a new video of a kiteboarding trip he did. The whole thing is filmed on his Nokia N73, and edited on a macbook. I think the results are pretty amazing considering the setup. Paul’s been experimenting for a while with movies like this, and this is his best one yet, (the music is probably NWS).
One thing that is interesting to think about here, is this is not Pauls job at Nokia, he’s not in PR, he’s not in marketing, he works for the gaming group in business development. It’s interesting how the tools that are driving social media are not only empowering consumers to tell different stories about companies and brands but employees too.
Zefrank responds to an angry video from a Debuke, Iowa cable access show called “the show” that thinks Ze stole their name, hands down one of the funniest zefrank episodes ever
I was thrilled today to receive a book called Outside Innovation from Harper Collins to review today. Clearly this is not the review, that will come, but this is more an FYI that if you’re interested in this whole co-creation, social media, customer experience thing that this book should be on your list, period. It’s written by Patricia Seybold, founder of the Patricia Seybold group, and she is keeping up a pretty active blog called the Outside Innovation.
What is Outside Innovation? It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.
A quick look at the table of contents reveals a great selection of companies from that vary from social media companies like flickr and threadless, to more traditional companies/organizations like Staples, GE, Lego, and the American Institute of Physics.
I will read this with relish, and will post my review/thoughts on it later.
I’m pleased to let you all know that I recently accepted an offer to join Nokia and I will be moving to San Francisco in the next few weeks. The role i’m taking on is going to combine several of my very favorite things, the web, video games, and of course mobile phones (or multimedia computers as they are calling them now). I’m going to be working in the video game group, and my role will be about extending and integrating mobile gaming through the web, social media and multimedia. I should point out that my decision had nothing to do with the announcement of the N95, although I will be doing my damnedest to get my hands on one of those babys asap
From the standpoint of ExperienceCurve I will still be focusing on Social Media and marketing for sure, but I wouldn’t be surprised if a few more mobile focused posts slip through, and certainly some more video gaming posts. Overall though my focus in the new job is more closely aligned with my interests and passions than any of my previous jobs.
I won’t be starting until the middle of October, so I’ve decided to do a road-trip from South Florida to San Francisco in my Mini with my trusty Tom-Tom. The high level plan is escape Florida on October 2nd, take some detours in Louisiana, stop for a couple of days in Austin and visit my friend Erik, through New Mexico, hit the grand canyon, through Las Vegas, on to Los Angeles, and take the Pacific Coast Highway to San Francisco. Sounds much shorter than the 3,000 miles that it is I’m thinking I’ll probably aim to be in San Francisco by October 12th. This does mean that I don’t know where I’m going to be celebrating my birthday on October 8th… maybe the Grand Canyon.
Anyone en-route drop me a line, maybe I can stop for a coffee on the way. Also, any tips on things that I have to see or must eat on the way, I’m open to suggestions.
Robert Scoble, famed ex-microsoft blogger (scobelizer), co-author of Naked Conversations has started a video podcast called The Scoble Show at PodTech. I just checked out one of his recent shows with the JotSpot CEO (JotSpot makes wiki software), and it seems like an amazing jump forward in wiki technology. In the video they demo wiki calendars, wiki spread sheets (including cut and paste from excel), and a lot of wonderful interface features. Go and check out the video here.
I’m not sure if JotSpot is the state of the art, or if other enterprise wiki companies have comparable features, but this is a very good sign on things to come.
In case you can’t tell this is a picture of my tray table on a flight from West Palm Beach to Boston. It’s an ad for an upcoming A&E show called “Driving Force” staring real life racing dude John Force and his 3 drag racing daughters… check out their myspace page. I love the tag line, “their fast and dads furious”.
If advertising is somehow going to contribute to my experience on a plane I’m all for it, but while i’m paying $5 for shit sandwiches and begging for milk in my coffee i’m not keen on it.
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