Sep 28, 20060
links for 2006-09-28
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Chevy didn’t learn it’s lesson with the Tahoe, and now it’s teaming up with Frito-Lay to create a Consumer Generated “super bowl” ad
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Jeff Jarvis keynote text on the future of television
Sep 27, 20060
Submit Your Blog to 9rules on October 25th
9rules is a great community of bloggers and even though it may seem like a click they really are the nicest folks, so I strongly encourage bloggers to submit their site on Ocober 25th:
This will be the final submission round for 2006 so if you want to get into the Network make sure you don’t miss out because you only have 24 hours to submit your site on that day. On October 25 starting at 12:00am Eastern Time (what some of you might consider October 24 midnight) the submission page will open and you can submit as many sites as you are a part of. If you are not sure your site fits in one of 25+ communities don’t hesitate to send it our way as we are always looking to branch out into new subjects.
The sign up page will be linked from the 9rules blog and you might like to subscribe to their RSS feed as well so you don’t miss it
Sep 27, 20060
links for 2006-09-27
Sep 26, 20064
Comscore vs Hitwise - Myspace vs Youtube - Who is Winning?
Marketwatch just published a story that talks about a comscore report that states that Myspace has overtaken YouTube and Yahoo for video’s served. Myspace apparently served over 1.4 billion videos in July.
I’m somewhat skeptical of this as Hitwise reported that YouTube Served 2.5 Billion videos in June?
These competing research company numbers just don’t jibe, does anyone have any insight into methodology here?
UPDATE: i did a little research and found an article that lays out how these companies are very different in their approach:
HitWise has agreements with ISP’s worldwide whereby the ISP’s share the anonymous weblog data collected on the ISP network with HitWise. This data is analyzed by HitWise. They also combine this data with a worldwide opt-in panel to get demographic and lifestyle information.
ComScore on the other hand has a panel of people who opt in to be 100% monitored as they surf the web (by ComScore installing monitoring software on their Panel Member’s computers and then funneling 100% of the surfing via their proxy servers).
These different approaches give them a wildly different base of users to draw from:
According to HitWise they have roughly 10 million US and 25 million worldwide users that they get data for.
Per ComScore their global network is 2 million (though the Media Metrix audience measurement is 120k US panelists and Media Matrix Global services is 500k outside the US).
Personally it sounds like Hitwise has a much better sample size to draw on for quantitative estimates, especially when we’re talking about such enormous numbers here.
UPDATE: A very interesting “open letter” from the CEO of Comscore on the issues of panel based statistics vs server logs.
Sep 25, 20069
Corporate Video 2.0 - Second Life Machinima + Youtube
I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office island in SecondLife (surl), and my immediate reaction was somewhat ambivalent. With Adidas, American Apparel, and the starwood hotel opening i really just ignored it as a sort of “me too” thing. That was until I saw their introductory video on YouTube that was entirely filmed in SecondLife and provides a great introduction as to why SecondLife is a communication tool of growing importance.
Apart from the fact that this supports the message that Text100 can serve as a guide to companies around the communication opportunities in SecondLife, it demonstrates a wonderful way use SecondLife for corporate videos. Think about virtual tours of facilities, product launches, even testing product concepts. It seems to me that SecondLife is a great opportunity to help customers experience aspects of your company, your products, your ideas, in ways that are more visceral and tangible.
UPDATE: My friend Gif Constable from the ElectricSheep Company pointed out that I should really be reading his blog Text100 is an ElectricSheep client, and of course Gif blogged about this PR Machinima over 10 days ago! A lifetime in the blogosphere.
Here’s another introductory machinima video from SecondLife that is extremely interesting and goes beyond some of the communicaiton issues and get’s into marketing, product development, product testing and consumer generated media.
Sep 23, 20060
Come Out and Play Festival (ends tomorrow)
Some interesting and wonderful co-creative activities are happening in NYC. The Manhattan Story Mashup happened today in NYC, suddenly geeks are leaving their desks and going out in the world with digital cameras, doing stuff. What next!
Manhattan Story Mashup is an urban game, taking place on September 23rd 2006 in Manhattan, New York City. During the event, approximately 250 players will move around Manhattan, taking photos which match a given target. Targets are words from stories, written by you and other visitors on this web site collaboratively while the game goes on. The resulting illustrated stories are shown on large public signs in Times Square in real-time and on this web site.
All part of the “come out and play” festival running from the 22nd to the 24th of September (I know it’s half over)
What the hell, you can still sign up for human risk, go for it
Sep 21, 20061
Tom Coates on the future of web apps - co-creation key
Tom of Plasticbag.org just posted his slides from the future of web apps conference. The title is Greater Than The Sum Of Its Parts and it looks like a great presentation. Currently the link to the pdf is broken but you can see a web optimized version of it here.
I really like this slide, and how it differentiates the kind of co-creation between wiki type consensus building and flickrs emergent value, great stuff.
Sep 21, 20065
Bluefish From Newburyport
Just got back from a great trip to Boson, here’s the pic from my fishing adventures with my buddy Jeff. He’s got a boston whaler that we went out on, just off of Newburyport, we lost a couple of lures, but this Blue was a keeper, not the striper we were hoping for, but with a brining and some grilling it was kind of like swordfish. BTW right now I’m off to San Francisco, stay tuned for some BIG news
Cheers,
Karl
Sep 19, 20060
Mashups & Machinima - Comedy Heaven
Machinma is an art-form that uses a video game platform to create and tell stories in a movie-like manner. In many ways it’s rather like puppetry, using the game characters as the puppets and the video game environment as the puppet theater. Some of the most popular machinima is produced by Rooster Teeth who produce the hysterical “red vs. blue” based in the halo universe. From the standpoint of video production Machinima provides a brilliant environment for inexpensive prototyping of visual narrative ideas, but it is also an art-form itself.
This is a wonderful example where a classic Monty Python Sketch has been reenacted in the video game Halo
Great example of the story telling power of the video game environment.
Other machinima:
Machinima.com for everything Machinima
Sep 19, 20060
Social Media News/Links
Hope you don’t find this too much of a cop-out, but while I’m traveling i thought i’d drop off a few links of interest:
Microsoft to launch youtube and google video rival via. the BBC
The read/write web social bookmark faceoff
Youtube and Warner sign an interesting music video deal via the BBC
BTW yesterday i caught a 32″ 8.5 pound blue fish, off Newburyport, MA, pics to come
