ExperienceCurve by Karl Long

Nick Wilson linked to me via Twitter earlier today, all he said was this:

Now, Nick is a fairly active user on Twitter, he tends to keep his Tweets to interesting things, and he has 75 friends and 63 followers. Anyway I was pretty surprised by the traffic that I got from his tweet:

www.twitter.com/public_timeline - 13 Visits
www.twittervision.com - 4 Visits
www.twitter.com - 2 Visits
www.twittermap.com - 2 Visits

I think those are quite extraordinary numbers considering the relative volume of Tweets, I mean you don’t stay on the public timeline long, and Nick’s above average, but not over stuffed friends list, Scoble of course has thousands of followers.

I’ve tooled around with Twitter but I haven’t quite found it the addiction that others have yet. A thought stuck me though as i explored other peoples friends lists that Twitter is a great place for identity theft, or at least twitter identity theft, just look at the twitter page of Bill Clinton

Or Stephen Colbert, or Borat.

Clearly there are lots of potential shenanigans here and opportunities, some people are already getting famous on twitter and collecting friends like it’s myspace. Even if your not that interested, go register your name especially if your potentially famous.

I actually think that twitter is great for a small group of friends, even a family, kind of like that concept of ambient friends I was talking about previously. So anyone using it for anything useful?

BTW I just found out they built twitter in two weeks Someone is making out like a bandit on SMS fees, although I’m not sure twitter is.

I’ve tooled around with Twitter but I haven’t quite found it the addiction that others have yet. A thought stuck me though as i explored other peoples friends lists that Twitter is a great place for identity theft, or at least twitter identity theft, just look at the twitter page of Bill Clinton

Or Stephen Colbert, or Borat.

Clearly there are lots of potential shenanigans here and opportunities, some people are already getting famous on twitter and collecting friends like it’s myspace. Even if your not that interested, go register your name especially if your potentially famous.

I actually think that twitter is great for a small group of friends, even a family, kind of like that concept of ambient friends I was talking about previously. So anyone using it for anything useful?

BTW I just found out they built twitter in two weeks Someone is making out like a bandit on SMS fees, although I’m not sure twitter is.

In what appears to be the greatest lack of imagination since someone put a radio show on television marketers continue to build shops in secondlife. Just stop it, secondlife is an environment where you can build anything, ANYTHING, replicas of buildings are about the most mundane thing you can possibly build there. For gods sake have some imagination, experiment with something, create something that you can’t create in the real world, create a way to for people to interact with people that they can’t in the real world. No wonder most of these marketing forays are turning into ghost towns, and what’s to blame is a lack of imagination.

See also If People Could Fly What Would Buildings Look Like?

One of my very favorite companies, Patagonia just started a new blog (in February) called The Cleanest Line, welcome, my only question what took so long I’m kidding. Anyway, corporate blog may be the wrong word for it because Patagonia maybe the most uncorporate corporation out there. John Winsor of Radar Communications has some wonderful stories of going to their offices for meetings and the “receptionist” (a world champion frisbee guy if I remember right) having a surfboard there ready for him because the waves were good, now that’s corporate culture.

Here’s what they say about their blog:

Clearly this is a really easy transition for them as a company, they’ve been in a conversation with customers for years. Why is it so many “big” companies have such trouble having a conversation with customers? Blogs are one of the biggest opportunities that companies have right now to connect directly to customers, and yet even the people who say “customer intimacy” out of one side of their mouth are resistant to the very idea of blogging.

Kathy Sierra, author of the brilliant blog Creating Passionate Users wrote a post yesterday describing some incredibly disturbing, horrible, abuse and death threats she has been receiving from some other blogs and bloggers. The BBC just picked up the story which kind of goes to show the enormous reaction this has had in the blogosphere. The list of bloggers that have picked up and condemned the threats and abuse is long and notable, from Scoble, Steve Rubel, Seth Godin, to David Armano, this list goes on. Kathy Sierra is the most searched term on Technorati right now, and there are almost 1,000 links direct to that story.

I am sickened by the abuse that Kathy has received here and hope that this up swelling of support for her and against this kind of abuse can actually have some kind of positive effect. I for one hope she keeps blogging as she is an inspiration in the topics she covers, the quality of her writing and the aims of her work.

In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC. Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is likely to care about.

Listen, here’s an idea why don’t you invest that money creating some extraordinary content, video clips about your company and about your products, and put them on YouTube, watch what happens, rinse and repeat.

Do you think the Blendtec guys have sold more blenders because they blended an iPod?

Do you think more people are watching saturday night live because of the Lazy Sunday rap that ended up on YouTube? Which of course, irony of ironies it was taken down due to an NBC copyright claim

Do you think more people heard about smirnoff hard iced tea because of this clip?

Listen go and read Hugh’s most recent treatise on the non-existence of advertising 2.0

link for feedreaders

Wow, look at that Viacom has figured out how to let people embed their videos

Link for feedreaders

Via paidcontent

I’ve just been watching an interview conducted by Merlin Mann of 43Folders fame with Jeffery Veen, previously of Adaptive Path, now with google, and one statement in the interview really rang true with me and that was:

Basically Jeffery provides examples of how he gets stuff done at Google, including carrying around any designs that he needs to get approved on the off chance he might run into the approver. I certainly agree that email is a horrible way to discuss design, but Jeffery does have the distinct benefit of working on a campus with all his colleagues in the same building. Anyone have any good stories about long distance collaborate on design? Successes, failures?

BTW here’s part 2 of the interview between Merlin and Jeffrey