Oct 5, 2007
This little message I got when I unsubscribed from a newsletter says nothing more than “we’ll give it a go but we’re not promising anything”. That’s nothing but a big FU to the customer. Seriously, if you going to do something for me, commit to it. This may be a minor touch point but it speaks volumes about the companies culture. The implication of messages like this is that putting the customer first is not running through the DNA of the company.
In the words of Yoda there is no Try.
Oct 3, 2007
If you are a gamer I’m probably not telling you anything new here, by saying watching the zero punctuation review of Halo 3 will add 2 points to your intelligence and 3 points to your charisma.
Oct 2, 2007
A writer promoting his book “the internet, now in handy book form” created a wonderful parody of Facebook, a potentially brilliant example of viral marketing seems to be dead on target. Although it is possible that people that find this the funniest are unlikely to be interested in a book that on the surface might be targeted to the internet newb. But then are they the ones that are going to spread it further? Boy, viral targeting is a conundrum.
