Monthly Archives: January 2008

Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was wasted, we just didn’t know which half 41.2% are channel surfing, 33.5% talking to others (in the [...]

I found some stunning figures on the Marketingcharts.com web site regarding Ecommerce, seriously, I always knew the internet was going to be big, but these numbers are mind-boggling. More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the [...]

Even when a customer is canceling an account it is an opportunity to engage in a positive way, even if it is just making it easy for them to cancel. This is in stark contrast to a lot of “retention” strategies that are designed to keep you on the phone, and pressure you into renewing [...]

I’m really looking forward to this panel next week at the Commonwealth Club, it’s called Conscious Capitalism and it is covering topics that I often find myself thinking about and discussing. There must be something in the air as even Bill Gates recently called for kinder capitalism. The panel is next wednesday (january 30th), it’ll [...]

I’ve been an avid Mac user for many years, since about 1996, and actually that’s when I started working on the web. Needless to say i’ve been at the sharp end of peoples decisions as to “what platform to develop for”. When IE and windows were the dominant web platform numerous useful services were blocked [...]