Social Strategy & Design by @KarlLong

This is a beautifully put together description of Social Media.

Interestingly Common Craft have also added a store so you can buy a higher quality version of the video that is licensed for use in the workplace.

Dealmaker Media have an upcoming Under The Radar event that aims to connect emerging innovative companies with VC’s and larger companies. You can register here and get $100 off. I went to the last one of these and met some really great people like Pete Cashmore from Mashable, Ted Rheingold founder of Dogster, some folks from Betaworks, Deborah Schultz and a lot of VC’s.

Social Media and Entertainment
June 3, 2008 | 8:00am – 6:00pm
Microsoft Campus | Mountain View, CA

Just Announced! The Fireside Chat…
Breaking Down the Door to Madison Avenue - Hear from R/GA, JWT, AKQA and GLAM MEDIA

PRESENTING COMPANIES:
33Across - Identifies influential online users
Animoto - Create personalized, professional-quality videos from images and music, offering a new alternative to traditional online photo slideshows
AudioMicro - Stock music and sound effects licensing platform
Aviary -Suite of web-based applications for people who create and a marketplace to sell that content
BigStage - Animate yourself with cutting-edge virtualization technology
Comedy.com - aggregated comedy entertainment site
CrowdSPRING - crowdsourcing of creative talent.
Curse - MMO gamer community.
Dizzywood - A virtual world that allows kids to dress up 3D avatars, play games, explore worlds and meet new friends in a safe environment
ffwd - Organized, multi-platform, video content delivered via a browser, with social network awareness, and predictive recommendations.
GumGum - A licensing and distribution platform for online content
Hollywood Interactive Group - A mass casual mmo based on reality TV concepts and Hollywood stardom.
Jacked - Browser-based “second screen” for TV viewers, which provides synchronized content and a real-time interactive experience that complements what they’re watching on TV
Jygy - Mobile social networking with SMS
Keibi - Moderation and classification of user generated content (UGC)
Kontagent - Next gen social analytics
Kosmix - Categorization engine that crawls billions of Web pages in a unique manner to create algo-generated home pages
Lil’Grams - Tracking your babies memories in real time.
Loomia - Social recommendations bridging established social networking sites with media websites
Loud3r - Aggregating and publishing semantically searched content
MediaForge - We’ve got widgets comin’ out our ads
Mochi Media - Provides independent game developers with analytics, distribution, tools and monetization while providing advertisers with turnkey opportunities to reach the one in three Internet users who play online games.
MovieSet - Platform that brings behind-the-scenes filmmaking online, giving fans authentic access through its proprietary toolkit for Producers.
Mytopia -Social gaming community for Web, Mobile, Smartphone and TV
Nesting - Organizing family activities; scheduling, networking and more
Overlay.tv - video commerce platform that overlays contextual information directly onto online video content
Pikum - A new kind of betting game
PluggedIn - Enjoy stunning, broadcast-quality music videos from your browser
PutPlace - Media storage all the way from Ireland
SocialMedia Networks - enables developers of social media applications to monetize their traffic
Sometrics - Social Analytics and Social Ad Platform
Verismo Networks – High quality video over broadband without a pc.
Vivaty - Brings together your friends, photos and videos into a personal virtual scene, in your browser
Vusion - HD Quality Video over the internet
Wetpaint - Wiki powered websites
Xumii - Take all your contacts from your social networks with you — on your phone!

So Jeremiah Owyang, an analyst at Forrester and author of the Web Strategist blog just said this on twitter:

And then this happened:

Damn, there goes inbox zero

When twitter is actually working i’m here

Sorry, I have no where else to write this joke, but twitter was down, so I checked istwitterdown.com and it was down. The interweb is borked.

My good blogging friend and burrito fiend Noah Brier has created and interesting tool called Brand Tags. Essentially visitors to the site are shown a page with a brand on it and asked to tag it with the first word that comes to mind. Brand Tags then shows “tag clouds” with all the words people have typed, the bigger the word the more people typed that word, simple really and the results are going to be fascinating. Even in this early stage some trends are emerging.

Google

Yahoo

What does that say about Yahoo’s branding?

Amazon

BMW

LOL!

If you want to see other brands added just twitter them to Noah at heyitsnoah

Interesting video/interview with the Threadless founders. Tara (blogger at HorsePigCow) put the video together and has written a book recently called the Whuffie Factor about businesses that are succeeding by leveraging web2.0/social media and of course the community. Threadless is probably one of the best examples of a community driven company.

I think the real key word here is Social Capital (I’ve talked about Social Equity here before but I think Social Capital works better even) and the more I think about it the more I think it is the secret sauce, or at least a way to think about secret sauce.