Monthly Archives: December 2008

My 2009 Prediction on Social Media and Beyond – The Flight from Growth to Value

So what does Bernie Madoff’s Ponzie Scheme, the financial services industry, the housing market, and Facebook have in common? They all look(ed) very attractive as they were/are growing, in other words rapid growth can obscure real value, as long as there is continued growth. My prediction, is more an imperative and that is “The Flight [...]

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Brands in Social Media and Selling Influence

Recently Kmart hired some popular bloggers and twitter personalities to promote a competition they were running. Essentially the bloggers were all paid $500 to promote a $500 gift certificate to Kmart. Lots of questions about whether this ethical or breaking some kind of sacred blogger covenant to not sell out. In particular posts from Chris [...]

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Rethinking and Rebuilding the Automobile Industry and Change.org

if you think this idea has merit go and VOTE at Change.org. The top 10 ideas are going to be presented to the Obama Administration on Inauguration Day and will be supported by a national lobbying campaign run by Change.org, MySpace, more than a dozen leading nonprofits after the Inauguration. So each idea has a [...]

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New Rules for Developing Brand Identity Considering Social Media

I was inspired to write this after seeing the amazing case study from the team that worked on the Obama identity, which could well become one of the most iconic identities in our time. What struck me was the approach was less like the classic ‘brand as a monolith’ strategy, and much more ‘brand as [...]

Posted in Marketing | Tagged , | 3 Responses