Social Media Strategy & Engagement Marketing by Karl Long

Pompano beach, fl

Originally uploaded by mrkook.

I took a few photgraphs of the early stages of hurricane katrina and posted them to flickr with the tag “hurricaneKatrina.” This photo has been viewed now over 1500 times in two days 4300 times in 3 days. I’ve also been contacted by a ‘citizen journalism’ organization called NowPublic.com that seems to be useing the flickr API to build a community built news site. http://www.nowpublic.com/tags/hurricane.

This is co-creation at it’s finest, in fact you could look at co-creation as a ratio of value creation for an organization, for instance amazon is a 10% customer and 90% business “value Creation Ratio”, NowPublic.com would be a 90% customer 10% busines “value Creation Ratio”