Comments on: Ad Age “aquires” Top Marketing Blogs List - The Power 150

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By: Todd And - The Power To Connect

Todd And - The Power To Connect — Thu, 26 Jul 2007 03:22:10 +0000

[...] Over at ExperienceCurve, Mack Collier of The Viral Garden asked: Will Ad Age keep the list as being marketing, pr and [...]

By: Karl

Karl — Wed, 25 Jul 2007 16:55:08 +0000

Thanks for the clarification and update Jonah, it really is going to be fascinating what happens next. I think Ad Age deserves kudos for picking up this list and helping to support bloggers writing in all these disciplines.

By: Jonah Bloom

Jonah Bloom — Wed, 25 Jul 2007 13:23:44 +0000

We (Ad Age) won’t split it into separate disciplines. Ad Age has always tried (even if you don’t think it has always succeeded) to be a holistic marketing and media publication. Our content is about the myriad ways in which marketers reach and interact with consumers, and we have no pre-disposition to the channel or technique used. The breadth of our readership reflects that we’ve had some success with that approach. Our core audience is marketers (Coke, McDonald’s, Kraft, Ford and so on), but we’re also well-read by media owners of all types, and agencies of all types. The web has allowed us to target certain sectors of our audience with information more specific to their interests–our daily Mediaworks newsletter for media people; Ad Age Digital for people focused on digital technologies and their marekting applications; our community-created Small Agency Diary for small shops and so on. But part of Ad Age’s mission across all platforms is to look at anything and everything that factors into the selling of products and/or the building or brands. That’s a long way round saying that it’d be totally counter to our ethos to split the Power 150 into some discipline based thing.

As to ‘announcing,’ I doubt we’ll do anything too formal, especially as Todd’s done such a good job of communicating the basic thrust of what’s going on. I hope we’ll have the Power 150 up and running on the site next week and over the months that follow we’ll “market” it in a number of ways, many through our other content channels–particularly, for example, our digital newsletter (which has more than 40,000 subscribers), and perhaps also through our daily (180,000). We’re really excited about this, but I’d rather drive readers to it because they discover it via other sites and meaningful stories and so on, rather than sending out terribly formal press releases that most people don’t read. (Why isn’t the press release dead yet?)

By: Mack Collier

Mack Collier — Tue, 24 Jul 2007 16:12:21 +0000

I haven’t checked in months, but last time I did, Technorati had around 25,000 blogs tagged as being ‘marketing’ blogs. Granted, many of them had almost nothing to do with marketing in the sense we think of, but there’s still a LOT of marketing blogs out there.

And something else that will be interesting to follow, will Ad Age keep the list as being marketing, pr and advertising all mish-mashed together, or will the split it into separate disciplines? And when is Ad Age supposed to ‘announce’ this move?

By: Kris Hoet

Kris Hoet — Tue, 24 Jul 2007 11:48:05 +0000

I agree on the Technorati comment. For a company that’s tracking the conversation I’m not sure if they understand a lot of it themselves. Neither do we see a lot of innovation coming from them lately, too bad.

By: Karl

Karl — Tue, 24 Jul 2007 03:18:16 +0000

Absolutely. It will also be interesting how many more marketing blogs come out of the woodwork once it gets the visibility of ad age. I know Todd tracks 300 but even that seems like a low number out of the 70 million blogs out there.

By: Mack Collier

Mack Collier — Tue, 24 Jul 2007 03:11:43 +0000

Huge news, as Ad Age now has a vested interest in promoting the marketing, pr and advertising blogospheres, as it lends more credibility to The Power 150.

Will be VERY interesting to see where this goes.