Social Media Strategy & Engagement Marketing by Karl Long

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Nov 14, 2006

Adaptive Path “managing experience through creative leadership” conference - San Francisco - February 12-13, 2007

Tired of 2.0 conferences? Well check out this for a great topic and some stellar speakers. Experience Strategies, Service Design, and Innovation are all great topics for anyone trying to create extraordinary experiences and businesses. $995 until november 30th. Hope to see you there.

Adaptive Path is launching a new conference on February 12 & 13, 2007
in San Francisco focused on the strategies and tools for managing
experiences and design teams. The conference is focused on issues
that managers face in designing the next generation of digital products.

We will be mixing inspirational talks with practical sessions, giving
people both new goals to aspire to and the tools for achieving them.

Confirmed speakers:
Tim Brown, IDEO
Caterina Fake, Flickr and Yahoo!
Scott Berkun, Author of an upcoming O’Reilly book “The Myths of Innovation”
Jennie Winhall, UK Design Council
Doug Beaudet and Sara Ulius-Sabel, Whirlpool
Jesse James Garrett, Peter Merholz, Brandon Schauer, and Todd WIlkins of Adaptive Path
and more to be announced soon.

Some of the topics to be addressed:
Perspectives on current business and societal trends for design leaders
Experience strategies - the key to long-term design value
Service Design - stop designing products!
Embedding design practices throughout your organization
From optimization to innovation - why business is turning to design
Taking advantage of flexible, agile development
The impact of new technologies (mobile, Web 2.0, ubiquitous computing)

Use the promotion code FOPM to earn 15% off the registration price.
And sign up by November 30 for the least expensive registration!

Go here to learn more and register:
www.adaptivepath.com/promo/MXapindivcont

4 Comments, Comment or Ping

  1. David Armano

    Damnit! Why do I live in Chicago???

    Oh, I remember now—because it’s affordable. :)
    Hey Karl, what’s the secret to getting invited to something like this compliments of the house (and blogging about it of course). If L+E is so influential now, shouldn’t I be getting invitations along these lines?

    What’s your take?

    Nov 14th, 2006

  2. karl long

    LOL, I’m not sure what the secret is to getting invited to stuff like this. I recently got invited to a marketing conference as a “member of the press” which was pretty cool. I guess in the end it comes down to the circles you become known in, and where people think you have influence.

    Nov 14th, 2006

  3. Livia Labate

    Karl, I just left MXSF07 - how come we didn’t meet???

    Feb 13th, 2007

  4. karl long

    Doh!, because I didn’t go Liva :-( Sorry, looked great but other things got in the way. It looked like a great conference, how did it go?

    Feb 13th, 2007

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