From the standpoint of customer experience the viral campagn used to promote “the ring 2 DVD” in Austrailia is a mind boggling scary mixed media, viral campagn that will scare the shit out of your friends.
When visitors enter a friend’s email address and mobile phone number, the site sends an email to the friend, inviting them to click on a link and watch a video. As they watch the video, their mobile phone rings, and when they answer they hear a voice that whispers, “Seven days.”
I was so facinated, I went to 7daysleft.com to send one to myself, but unfortunatly you could not do this to anyone in the US. Shame.
