Aug 29, 2005
Advertising that aims to scare the shit out of you
From the standpoint of customer experience the viral campagn used to promote “the ring 2 DVD” in Austrailia is a mind boggling scary mixed media, viral campagn that will scare the shit out of your friends.
When visitors enter a friend’s email address and mobile phone number, the site sends an email to the friend, inviting them to click on a link and watch a video. As they watch the video, their mobile phone rings, and when they answer they hear a voice that whispers, “Seven days.”
I was so facinated, I went to 7daysleft.com to send one to myself, but unfortunatly you could not do this to anyone in the US. Shame.
No Comments, Comment or Ping
Reply to “Advertising that aims to scare the shit out of you”