Comments on: Any Surprise That Advertising Has Lost Credibility Over The Years http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years Social Media and New Marketing Strategy Mon, 13 Oct 2008 18:13:36 +0000 http://wordpress.org/?v=2.5.1 By: Jon http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3969 Jon Thu, 19 Jun 2008 19:11:02 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3969 Advertising certainly isn't what it used to be. Instead of the over cheesy ads of some companies, a lot of businesses are choosing to move toward name recognition. This move towards using <a href="http://www.theexecutiveadvertising.com" rel="nofollow">promotional products</a> such as pens, bags, matches, etc. is a great way for a smaller business and even larger ones, to get their name out there without having to spend the big bucks on advertising. One really great place to find a lot of these products is <a href="http://www.theexecutiveadvertising.com" rel="nofollow">The Executive Advertising</a>. I have used them in the past and have seen a tremedous response to pens and brochures I have passed out at events. Advertising certainly isn’t what it used to be. Instead of the over cheesy ads of some companies, a lot of businesses are choosing to move toward name recognition. This move towards using promotional products such as pens, bags, matches, etc. is a great way for a smaller business and even larger ones, to get their name out there without having to spend the big bucks on advertising. One really great place to find a lot of these products is The Executive Advertising. I have used them in the past and have seen a tremedous response to pens and brochures I have passed out at events.

]]> By: Mal http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3344 Mal Mon, 24 Mar 2008 19:53:55 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3344 Seems like modern advertising is more about making it difficult to find the reality of claims and relying on the laziness of the customer, whether that be a serving size or an asterisk with an AUP. Interesting to see those images of a naive time. Seems like modern advertising is more about making it difficult to find the reality of claims and relying on the laziness of the customer, whether that be a serving size or an asterisk with an AUP. Interesting to see those images of a naive time.

]]> By: The Marketer : Lost http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3282 The Marketer : Lost Wed, 19 Mar 2008 16:39:05 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3282 [...] arrivare a dire delle enormità per convincere le persone che fossero delle verità assolute. Nel suo post Karl ha pubblicato la fotografia di una campagna sullo zucchero in cui si esaltano dei comportamenti [...] [...] arrivare a dire delle enormità per convincere le persone che fossero delle verità assolute. Nel suo post Karl ha pubblicato la fotografia di una campagna sullo zucchero in cui si esaltano dei comportamenti [...]

]]> By: Karl http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3234 Karl Mon, 17 Mar 2008 18:29:15 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3234 Thanks Jon, love the feedback, cheers! Thanks Jon, love the feedback, cheers!

]]> By: Jon Burg http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3233 Jon Burg Mon, 17 Mar 2008 18:15:07 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3233 Just shared this around the office - people are loving it. Just shared this around the office - people are loving it.

]]> By: Karl http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3232 Karl Mon, 17 Mar 2008 16:28:55 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3232 Toad that is an excellent point. I wonder if the proliferation of web technology will accelerate that sort of transparency. Toad that is an excellent point. I wonder if the proliferation of web technology will accelerate that sort of transparency.

]]> By: Toad http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3231 Toad Mon, 17 Mar 2008 14:06:36 +0000 http://experiencecurve.com/archives/any-surprise-that-advertising-has-lost-credibility-over-the-years#comment-3231 Interesting stats. This holds true in the US and other first world countries. In less developed countries, marketing and advertising is still new. I've heard much anecdotal evidence that they tend to take marketers at their word- similar to US/UK in the 30s and 40s - and that sarcasm and exaggerated humor are ineffective because audiences in these markets take ads quite literally. Curious to see how long it takes them to catch up to West. Interesting stats.

This holds true in the US and other first world countries. In less developed countries, marketing and advertising is still new. I’ve heard much anecdotal evidence that they tend to take marketers at their word- similar to US/UK in the 30s and 40s - and that sarcasm and exaggerated humor are ineffective because audiences in these markets take ads quite literally. Curious to see how long it takes them to catch up to West.

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