ExperienceCurve by Karl Long

At a time when rivals are outsourcing as much design as possible to cut costs…

But design is almost always outsourced? Not to save money but because companies don’t tend to think of themselves as the “creatives.” Wasn’t the Audi TT an outsourced design? Didn’t the same guy also do the new beetle? No one goes to IDEO to save money.

Online Extra: Commentary: Apple’s Blueprint for Genius
At a time when rivals are outsourcing as much design as possible to cut costs