Are Early Adopters Temporary Ties?

I posted a tweet yesterday inspired by the recent Details article on early adopters that generated a fair amount of conversation which was:

I then recently went through @padday’s presentation on social network design that provides some great examples of how relationships are scaled. In real life groups of friends are categorized in several different ways that overlays the strength of the connection in that connection.

In the context of business almost all customers start off as temporary ties, especially early adopters who are quick to move on once they’ve explored a product. This being the case the great challenge for organizations is how they can move temporary ties, to become weak ties, and possibly even strong ties, or evangelists as companies call them.

Thanks for reading and let me know if you have any thoughts.

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2 Comments

  1. gregorylent
    Posted December 20, 2010 at 9:36 pm | Permalink

    what happens to this thinking if organizations are considered to be reactive effect rather than proactive cause?

  2. My Site (click to edit)
    Posted December 20, 2010 at 9:39 pm | Permalink

    I think most companies are in reactive mode, many have a great deal of temporary ties, and in fact that’s pretty much was the last 50 years meant for corporations. They have an opportunity to move temporary ties to weak ties but they have to be proactive in that case.

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