Author Archives: experiencecurve

The Market for Things and Ideas Not Being Talked About

Many people and organizations have identified “listening” to the chatter on social media as an enormous business opportunity. Listening to customers, voice of the customer, sentiment analysis and even semantic technologies designed to understand the meaning in what people are saying. With the proliferation of tools that enable people to express themselves is creating an [...]

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Become Part of The Twitter Metagame

I’m working with a small group in the process of developing a multiplayer metagame that runs on top of the activity on twitter. It’s easy to be part of the game and in fact many people will be playing it without even knowing. If you’d like to be part of the early tests or are [...]

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Social Product Management

Product management is a very important discipline in a lot of technology companies, they are the glue between business strategy and the engineering team. In many organizations they are also closest to the customers and help strike a balance between demand for features and profitability to the business. In really good organizations product management decentralizes [...]

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Game Mechanics and Social Game Mechanics

There is a great deal of conversation in the business and startup world about Game Mechanics and applying them to various business and creative endeavors. Game mechanics have been part of the internet for a long time and the use of them in social networks has been well documented by Amy Jo Kim in her [...]

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Is Groupon is a Good Fit For Google?

There has been some speculation in the community about whether the upcoming deal between Groupon and Google is a good fit for Google. Tom Foremski points out that it is not a good cultural fit because Groupon is a people culture and Google is an algorithm culture. Groupon’s “secret sauce” is not its technology … [...]

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Why Are Social Networks Addictive and Compelling?

The short answer is operant conditioning and reward schedule. Essentially social networks provide a “fruit machine” type reward schedule that is very compelling. This video talks about operant conditioning in the context of games but there is a lot that can be applied when thinking about activity in social networks.

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Next Step for Organizations in Social is Leadership

In the current landscape lots of companies are listening to their communities, and some are participating but few are providing the leadership required to cultivate, nurture and shape that community over the long term. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx documents that only 10% of companies are providing real leadership (by [...]

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Motorcycle Tour Movie – Vietnamese Breakdown

2 years ago 3 friends took a motorcycle tour around northern Vietnam. We drove from Hanoi taking a round trip, up near the Chinese border, on down to Halong Bay, and through a place they call charcoal town. On the trip we had two Nokia N95′s, an HD camcorder and a helmet camera. From the [...]

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How To Use Kickstarter for Community Driven Sites and Applications

I think there is a great opportunity to use Kickstarter for people that want to build community driven sites and applications. Building community sites are very easy technically, almost every successful community platform and app has dozens of open source clones. What is usually missing is a team of motivated people to work on making [...]

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Yelp Rolls Out CheckIn Service Combined With Offers

Yelp has just rolled out an enhancement to their checkin service that is focused on enabling businesses to offer deals to their loyal customers. Interestingly Yelp has announced this as an additional feature as a part of their business dashboard so local businesses can create deals and offers easily. This is a very smart move [...]

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