Social Media Strategy & Engagement Marketing by Karl Long

Just saw the new Jack Black/Mos Def movie “Be Kind, Rewind” last night and I loved it, the director also did Eternal Sunshine of the Spotless mind and this movie had a similar quirky quality. Apart from being a very funny movie, it had a wonderfully positive message about creativity, that creativity doesn’t have to be perfect, and sometimes we just have to do something and see what happens.

Without giving too much away the movie is about two guys who are looking after a video store who accidently erase all the tapes, their solution to this is of course to shoot their own versions of the movies over the old tapes with of course very crappy, but very funny results. The resultant home made movie has been, in their words “Sweded”, here’s their explanation:

Here are a couple of movie parody t-shirts which seemed appropriate. These two are both from Last Exit To Nowhere which I Featured once before, and believe me the Robocop reference is entirely appropriate.

And these two are from a new line of movie inspired t-shirts from Kindred Clothing which are wonderfully creative mashups or sweded t-shirts, almost homages.

Of course they are also running a youtube competition for people to create their own sweded movies: