http://experiencecurve.com/archives/beaking-every-rule-and-loving-it-a-shopping-site-that-puts-boocom-to-shame Social Media and New Marketing Strategy Thu, 28 Aug 2008 17:33:47 +0000 http://wordpress.org/?v=2.5.1 http://experiencecurve.com/archives/beaking-every-rule-and-loving-it-a-shopping-site-that-puts-boocom-to-shame#comment-38 Jack Yan Fri, 27 Jan 2006 22:17:03 +0000 http://experiencecurve.com/?p=73#comment-38 It’s true that this Shop Composition site breaks far too many rules, but I would rate it better than boo.com—for the sole reason that there are more people in its target market on broadband and it is compatible with some older browsers. Boo.com was ghastly in that no one without broadband and a version 2 browser could view it properly—I was on Netscape 1·2 at the time and on dial-up—yet it tried to be populist. It deserved to fail … It’s true that this Shop Composition site breaks far too many rules, but I would rate it better than boo.com—for the sole reason that there are more people in its target market on broadband and it is compatible with some older browsers. Boo.com was ghastly in that no one without broadband and a version 2 browser could view it properly—I was on Netscape 1·2 at the time and on dial-up—yet it tried to be populist. It deserved to fail …

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