Sep 25, 2003
blogs as marketing tools
what have mouthguards (gumshields(UK)) got to do with blogging or customer experience or design? Not a lot…
Except one mouthguard company, XLR8, is now hosting blogs. I don’t have any figures but I would imagine that they are experiencing increased traffic to there heavily branded web site. In addition to extra traffic and “impressions”, they could also gain a feedback channel about their product. One loyal blogger claims “I’ve added 5mph to my shot when I bite down hard and rip it.”
Apart from the blogs, this is a clearly a visionary marketing company, anyone with the audacity to make claims like
“Research studies have demonstrated that XLR8 can increase an athlete’s isometric force as much as 50% by aligning the upper and lower jaw’s position to maximize muscle output.”
is way ahead of there game.
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