brand irony
Church of the Customer recently pointed out how brave google was with it’s logo, eschewing some of the more “fundamentalist” brand tenants of logo worship, or putting your logo on a pedestal, by creating different logos to celebrate or recognize things/events/people.
The specific logo they were pointing to was the google braille logo, celebrating Louis Braille’s birthday. I had seen this logo earlier, but due to my crappy internet connection all I saw was the epitome of logo irony, namely the alt text for the braille logo:
It didn’t take long for the actual logo to finally arrive but long enough for me to take a screen shot and have a good laugh:
In many ways it illustrates the importance of “brand architecture” as opposed to a “brand monolith”. Brand architecture is a framework within which designers can be creative. The monolithic approach to branding kills creativity.
BTW take a look at all of google’s holiday logo’s here and for even more brand crazyness take a look at google’s fan art logo’s (WARNING: not for the brand manager who is faint of heart 
How about this:
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