Comments on: Brand Proliferation - From Borat’s Perspective’ http://experiencecurve.com/archives/brand-proliferation-from-borats-perspective Social Media and New Marketing Strategy Fri, 25 Jul 2008 10:38:42 +0000 http://wordpress.org/?v=2.5.1 By: karl long http://experiencecurve.com/archives/brand-proliferation-from-borats-perspective#comment-441 karl long Thu, 09 Nov 2006 17:19:16 +0000 http://experiencecurve.com/?p=208#comment-441 I'm also amazed this didn't make it into the movie, i think that scene was better than some other scenes in the movie. Love the "cultural jihadist" monikier, great stuff. I’m also amazed this didn’t make it into the movie, i think that scene was better than some other scenes in the movie. Love the “cultural jihadist” monikier, great stuff.

]]> By: Fiona Long http://experiencecurve.com/archives/brand-proliferation-from-borats-perspective#comment-440 Fiona Long Thu, 09 Nov 2006 11:39:00 +0000 http://experiencecurve.com/?p=208#comment-440 Very funny. I can't believe the patience of the guy! Very funny. I can’t believe the patience of the guy!

]]> By: Anthony Butler http://experiencecurve.com/archives/brand-proliferation-from-borats-perspective#comment-439 Anthony Butler Tue, 07 Nov 2006 20:35:45 +0000 http://experiencecurve.com/?p=208#comment-439 This was a promotional scene that didn't make it into the movie??? I guess the 'unspoken' message here is that people from countries like Kazahkstan have no point of reference for understanding why there are so many brands and line extensions of those brands for a single food product–in this case, grated cheese. Only by looking at this situation through the eyes of a cultural neophyte/savant do we appreciate the absurdity of it all. Spend any time outside America and you start to understand how the world has a love/hate relationship with the US. Sacha Baron Cohen is a cultural jihadist... yet to the great unwashed in the US, they view Borat as a harmless rustic visiting from 'over there" which makes the whole conceit possible I guess. The only problem I foresee is that much like Will Ferrell's President Bush, Cohen's characters are so damn funny that only the New Yorker reading, Upper West Side liberal goes beyond the belly laugh to understand the subtext of his humor... This was a promotional scene that didn’t make it into the movie???

I guess the ‘unspoken’ message here is that people from countries like Kazahkstan have no point of reference for understanding why there are so many brands and line extensions of those brands for a single food product–in this case, grated cheese. Only by looking at this situation through the eyes of a cultural neophyte/savant do we appreciate the absurdity of it all.

Spend any time outside America and you start to understand how the world has a love/hate relationship with the US. Sacha Baron Cohen is a cultural jihadist… yet to the great unwashed in the US, they view Borat as a harmless rustic visiting from ‘over there” which makes the whole conceit possible I guess.

The only problem I foresee is that much like Will Ferrell’s President Bush, Cohen’s characters are so damn funny that only the New Yorker reading, Upper West Side liberal goes beyond the belly laugh to understand the subtext of his humor…

]]> By: karl long http://experiencecurve.com/archives/brand-proliferation-from-borats-perspective#comment-438 karl long Tue, 31 Oct 2006 17:12:13 +0000 http://experiencecurve.com/?p=208#comment-438 I totally know what you mean, I can hardly bare some bruno moments. I'm thinking in particular of the Alabama gun show where he asks a particularly hulking red neck why shooting is such a fast growing sport with gays... Oh, that and the cheerleading at the southern college footbal game. Brutal. I totally know what you mean, I can hardly bare some bruno moments. I’m thinking in particular of the Alabama gun show where he asks a particularly hulking red neck why shooting is such a fast growing sport with gays… Oh, that and the cheerleading at the southern college footbal game. Brutal.

]]> By: Steve Portigal http://experiencecurve.com/archives/brand-proliferation-from-borats-perspective#comment-437 Steve Portigal Tue, 31 Oct 2006 17:07:51 +0000 http://experiencecurve.com/?p=208#comment-437 I just watched all the deleted scenes one after another. Pretty intense stuff - seems a little more brutal than the show, and without the rhythm of the HBO show (Ali G, Borat, Bruno) it should be interesting to see how the movie feels to sit through. And yet today the NYT is reporting that the Bruno movie has already been bought. Bruno probably makes me more uncomfortable than Borat, because he seems to be at risk of being assaulted by a group of men having homosexual panic/rage...that sense of danger is funny and dramatic in small doses but how will it feel in a 90min film? I just watched all the deleted scenes one after another. Pretty intense stuff - seems a little more brutal than the show, and without the rhythm of the HBO show (Ali G, Borat, Bruno) it should be interesting to see how the movie feels to sit through.

And yet today the NYT is reporting that the Bruno movie has already been bought. Bruno probably makes me more uncomfortable than Borat, because he seems to be at risk of being assaulted by a group of men having homosexual panic/rage…that sense of danger is funny and dramatic in small doses but how will it feel in a 90min film?

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