Branding Services - American Airlines: We know why you fly

American Airlines latest advertising tagline, apart from being slightly creepy, ie. “we know what you did last summer” it is also totally undermined by there actual service. The whole “we know why you fly” is supposed to represent how “customer intimate” American Airlines is.

They’ve demonstrated this lack of customer intimacy removing “milk” from coach and replacing it with non-dairy powdered creamer. I loath that stuff, and even noted to the attendant recently “that stuff is nasty” to which she replied “I know.”

There tag line should be “we know why you fly but we don’t know why you wouldn’t want non-dairy powdered creamer in your coffee”

BTW if you complain enough they will get you some from business class. Last time an attendant did that for me, when said “this is your lucky day” before parting with the rare substance. I didn’t feel very lucky that’s for sure, i felt distinctly unlucky to be on American Airlines.

0 Responses to “Branding Services - American Airlines: We know why you fly”


  1. No Comments

Leave a Reply