Branding Services – American Airlines: We know why you fly

by Karl on February 7, 2005

American Airlines latest advertising tagline, apart from being slightly creepy, ie. “we know what you did last summer” it is also totally undermined by there actual service. The whole “we know why you fly” is supposed to represent how “customer intimate” American Airlines is.

They’ve demonstrated this lack of customer intimacy removing “milk” from coach and replacing it with non-dairy powdered creamer. I loath that stuff, and even noted to the attendant recently “that stuff is nasty” to which she replied “I know.”

There tag line should be “we know why you fly but we don’t know why you wouldn’t want non-dairy powdered creamer in your coffee”

BTW if you complain enough they will get you some from business class. Last time an attendant did that for me, when said “this is your lucky day” before parting with the rare substance. I didn’t feel very lucky that’s for sure, i felt distinctly unlucky to be on American Airlines.

{ 1 comment… read it below or add one }

edward September 30, 2008 at 8:44 am

“We do know why you fly”….
…becasue you can’t wim to Hawaii!
…because it’s a heck of a lot cheaper than driving!
…because it’s take a heck of a lot less time than driving!
(in case you didn’t notice it would take about 4 days and $1500 to drive from SFO-JFK)
furthermore it’s “their service” not “there service”, and btw if you wanted service pay for service and sit in business class. next time fly South West or United or Continental, the customer does always have a choice if they are willing to pay for it, which obviously in this day and age they are not.

So my advice to you is to pack up the old Chevy, pack a picnic basket with coffee and fresh milk, take a weeks vacation and then you only have yourself to blame.

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