Brilliant Advertising Model For Blogs and Niche Content
Project Wonderful brings an innovative transparent auction model to banner advertising which works brilliantly for niche blogs and communities.
There are very few advertising options out there for niche focused blogs, community sites, etc. Most advertising options rely on a large predictable audience to compensate for the generally low relevance of the advertisements. This is diametrically opposed to what blogs produce which is a relatively small audience with a focus on a particular topic, with variable and unpredictable traffic patterns (like when you get on boingboing or the front page of digg).
Project Wonderful’s model is based on “Cost Per Day” where advertisers bid on spots on the web site, if their bid is the highest for a particular day, their ad shows up and they are billed for that day. Advertisers get to choose the shape, configuration, number of ads, starting bid, and then they can choose their approval options for the ads.
I set up 6 125×125 spots on my T-Shirt blog two days ago, and started the bidding at 50 cents a spot which would garner me $30 for the month, not a lot but I wanted to make sure the spots got filled quickly and trusted the market would do it’s work. The next day all the spots were filled (10 bids in total) and the price was now at $1 per day.
One of the really good things for advertisers and the publisher is Project Wonderful keeps historical stats on traffic, bid price and referrers over the previous month. Take a look at my T-shirt bidding page to get an idea.
