This is a brilliant commercial/parody produced by a marketing manager at microsoft to help communicate the current state of the relationship between advertisers and consumers. The projects blog is called bringbackthelove.com. This is an inspired production and an excellent communication tool. It was inspired somewhat by David Armano’s bit in Business Week titled It’s The Conversation Economy Stupid.
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Glad you like it. To be honest the idea of the video was from the agency (www.openhere.be) and came a bit before the article from David Armano but nevertheless the article could have summarized it better.
Geert
Fabulous. The depiction of the advertising guy, with all the cliches, is brilliant. Two thumbs and at least a couple of pinkies up!
Wow.. I started my modern marketing agency 3 years ago and tried to tell these advertising shprockets that this was coming now there clients are coming to me directly say la v