May 16, 2007
Brilliant Video, Consumer Breaking Up With Advertising
This is a brilliant commercial/parody produced by a marketing manager at microsoft to help communicate the current state of the relationship between advertisers and consumers. The projects blog is called bringbackthelove.com. This is an inspired production and an excellent communication tool. It was inspired somewhat by David Armano’s bit in Business Week titled It’s The Conversation Economy Stupid.
10 Comments, Comment or Ping
Geert Desager
Glad you like it. To be honest the idea of the video was from the agency (www.openhere.be) and came a bit before the article from David Armano but nevertheless the article could have summarized it better.
Geert
May 16th, 2007
Steve Woodruff
Fabulous. The depiction of the advertising guy, with all the cliches, is brilliant. Two thumbs and at least a couple of pinkies up!
May 16th, 2007
B.Scott Taylor
Wow.. I started my modern marketing agency 3 years ago and tried to tell these advertising shprockets that this was coming now there clients are coming to me directly say la v
May 18th, 2007
Mary Legeros
Do you know who I need to contact to get permission to use this great piece (”The Breakup”) in a company video for an internal audience.
4-15-09
Apr 15th, 2009
Karl Long
@Mary, I don’t think you really need permission to use it in an internal company video.
Apr 15th, 2009
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