ExperienceCurve

May 16, 2007

Brilliant Video, Consumer Breaking Up With Advertising

This is a brilliant commercial/parody produced by a marketing manager at microsoft to help communicate the current state of the relationship between advertisers and consumers. The projects blog is called bringbackthelove.com. This is an inspired production and an excellent communication tool. It was inspired somewhat by David Armano’s bit in Business Week titled It’s The Conversation Economy Stupid.

Via

  • http://www.tnl.net/ofinterest/2007/05/16/brilliant-video-consumer-breaking-up-with-advertising-at-experiencecurve/ Of Interest » Brilliant Video, Consumer Breaking Up With Advertising at ExperienceCurve

    [...] Brilliant Video, Consumer Breaking Up With Advertising is a really funny video about the disconnect between ad agencies and consumers. Worth a watch. [...]

  • http://bringtheloveback.com Geert Desager

    Glad you like it. To be honest the idea of the video was from the agency (www.openhere.be) and came a bit before the article from David Armano but nevertheless the article could have summarized it better.

    Geert

  • http://crossthebreeze.com/2007/05/16/links-for-2007-05-16/ links for 2007-05-16 « ‘Cross The Breeze

    [...] Brilliant Video, Consumer Breaking Up With Advertising at ExperienceCurve This is a brilliant commercial/parody produced by a marketing manager at microsoft to help communicate the current state of the relationship between advertisers and consumers. (tags: thebreakup microsoft parody commercial marketing advertising advertisers consumers) [...]

  • http://www.stickyfigure.com Steve Woodruff

    Fabulous. The depiction of the advertising guy, with all the cliches, is brilliant. Two thumbs and at least a couple of pinkies up!

  • http://brandopia.wordpress.com/2007/05/18/links-for-2007-05-18/ links for 2007-05-18 « Brandopia

    [...] Brilliant Video, Consumer Breaking Up With Advertising (tags: bringtheloveback) [...]

  • http://taowproductions.com B.Scott Taylor

    Wow.. I started my modern marketing agency 3 years ago and tried to tell these advertising shprockets that this was coming now there clients are coming to me directly say la v

  • http://blogs.electricsheepcompany.com/giff/?p=369 Out to Pasture » Blog Archive » Bring Back the Love

    [...] tip to Karl Long at Experience Curve for connecting me to the short “Bring Back the Love“, from Microsoft digital [...]

  • http://nalts.wordpress.com/2007/05/22/consumer-divorces-advertising/ Consumer Divorces Advertising « Will Video for Food

    [...] the ExperienceCurve, a trade marketing manager at Microsoft created it, and his blog is bringbackthelove.com. The idea [...]

  • Mary Legeros

    Do you know who I need to contact to get permission to use this great piece (“The Breakup”) in a company video for an internal audience.
    4-15-09

  • http://experiencecurve.com Karl Long

    @Mary, I don’t think you really need permission to use it in an internal company video.

  • http://willvideoforfood.com/2007/05/22/consumer-divorces-advertising/ Consumer Divorces Advertising | Will Video for Food

    [...] the ExperienceCurve, a trade marketing manager at Microsoft created it, and his blog is bringbackthelove.com. The idea [...]

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