Business Social Media – How B2B companies and business professionals can tap into Social Media DATE : April 23, 2008 – 6:30 PM

I’m going to be part of a panel discussion hosted by Softech on April 23rd on how B2B and Business professionals can tap into and leverage social media. Should be a great discussion and for my part here’s what I hope to be able to elaborate on:

• Social Media provides a multitude of ways to build your personal brand and taking control of what employers find when they “google you”
• Career blogs/Business Blogs are a powerful tool for networking and connecting with like minded people in similar/complimentary industries or disciplines
• The resume is becoming increasingly irrelevant for knowledge workers

Discussion Topics:

Join us for an exciting night with a panel of social media experts who are helping leading companies (Sling Media, Nokia, Wells Fargo, Sutter Home,Plantronics<), organizations and individuals capitalize on social media. Most of the panelists have popular blogs (e.g. experiencecurve.com, emergence-media.com
, livedigitally.com, /metzmash.typepad.com) with a strong following and use social media tactics and strategies on a daily basis.

You will learn:

• What is social media, the tools, the people, the stats
• Why has social media exploded
• How is social media changing the conversations companies have with prospects, customers and partners
• How professionals can use social media for personal branding, and career development
• How B2B companies can capitalize on social media
• How social media is changing market research, PR, marketing, sales, product development, and customer support
• How social media is changing search engine optimization (SEO)

Moderator:

• William Gaultier – CEO of e-Storm International www.e-storm.com

Panelists:

• Karl Long – PM of Games on Ovi at Nokia
• Jeremy Toeman – President of Stage Two Consulting, blogs at www.livedigitally.com
• Adam Metz – Partner at theMIX Agency
• Pankaj Parekh – Zmingo Inc.

Date:
Wednesday, April 23, 2008

Location:
San Rafael Corporate Center
750 Lindaro Street
San Rafael, CA

Agenda
6:30-7:15 Registration and Networking
7:15-7:20 Welcome and Upcoming Meetings
7:20-8:15 Panel Discussion
8:15-8:45 Audience Q&A

Registration Cost
This meeting is free to SofTECH members
Non-members pay $15 to pre-register, or $20 at the door. Register in Advance for Business Social Media- 4/23/2008

Sign up for a Trial or Full Membership to SofTECH at: our Join Page

Here’s a bit about SofTECH
SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California’s Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.