ExperienceCurve by Karl Long

This is very exciting news, the CCA is launching a new program, an MBA in Design Strategy. This is another Big D MBA, which are of course few and far between, I have a pretty rare MBA in Design Management from the University of Westminster in the UK. Stanford of course has been promoting it’s D School but the MBA qualification or focus on business strategy is very rare.

Big congratulations to Nathan Shedroff who has been appointed chair of the program, Nathan of course wrote the book on experience design I’m particularly interested in his new book that he has written with Cheskin called Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences.

I’ll be very keen to check out the content and approach of this program.