Comments on: Can Bloggers Save Technorati Meme?

By: Technorati to Focus Bloggers | Shaun Low

Technorati to Focus Bloggers | Shaun Low — Tue, 04 Dec 2007 22:09:26 +0000

[...] wrote an article back in August called “can blogger save Technorati” and here were my list of feature [...]

By: Links to Live by | Week of 10.10.07 « Marketing Nirvana by Mario Sundar

Wed, 17 Oct 2007 08:37:13 +0000

[...] on technorati. I don’t want to care, I really don’t, but something inside of me does. So again, technorati, a service that I have really rallied for is actually succeeding in contributing to demotivation. This strikes me in many ways the hight of [...]

By: Measurement: Creating A Social Media Impact Factor at aoortic! dot com

Measurement: Creating A Social Media Impact Factor at aoortic! dot com — Sun, 16 Sep 2007 02:42:42 +0000

[...] extensively. Does any of this sound familiar? Many of these are the same issues that bloggers are raising with services like Technorati and sparking discussion about what influence and authority really [...]

By: Rohit

Rohit — Tue, 04 Sep 2007 03:46:57 +0000

Hi Karl –
Sorry to come to this late because I was on holiday, but you raise some great points here. Coincidentally, I just posted on Technorati too … though my point was more about why it has such an allure for bloggers. I agree with your whole list. The only thing I would add is the ability to merge tags similar to how you suggest to merge domains. For example, in most cases I would argue that “pr” and “publicrelations” as keywords would be more useful if you could aggregate them together and not have to think of those two versions of the same term in order to make the “search by tag” feature on Technorati useful.

By: Karl

Karl — Mon, 03 Sep 2007 20:02:20 +0000

@Valeri – I guess what I mean by a “meaningful multimetric” is something beyond incoming links, possibly a blend of incoming links, comments, and traffic. Many of us use a technorati badge and with that little embed comes a multitude of opportunities to measure other things. Mybloglog does an amazing job of recording incoming links, outgoing links, and traffic. If you think about it the amount of outclicks a blog has might speak to it’s “influence” and incoming links it’s “authority”? I certainly think that engagement is a very important aspect of blogging and we need to establish ways to measure that, agree that all those folks you mention do a great job at it

@Peter & @Kris – I think Technorati does have space that it can carve out for itelf. I’d like it to become more of a conversation tracker as well as blog measurement tool. Ideally i’d like to see comments treated more like blog posts, most of the value is in the comments and yet they don’t get the same level of visibility. A technorati cocomment partnership might be good

On a side note mashable has a post on 8 tools for measuring blogs: http://mashable.com/2007/06/26/6-key-ways-to-measure-your-blogs-success/

By: Neville

Neville — Mon, 03 Sep 2007 14:48:12 +0000

I just have a hard time claiming a blog on Technorati. That’s a system that really needs to be made more simple.

A simple tool sometimes is better than a highly complex tool that no one can understand. Also having to claim 2 separate blogs that have the same core address is annoying

By: 05network

05network — Mon, 03 Sep 2007 01:37:06 +0000

Ha ha.The picture which sees that cat still thinks that you are say a feline topic! Karl you of the suggestion return little some what?I feel to return not enough it’s perfect, this be one of my viewpoint, however you are very of stick!

By: Kris Hoet

Kris Hoet — Sun, 02 Sep 2007 23:17:27 +0000

@Peter: I’m a user of both Technorati as well as Buzzlogic (and Attentio before that) and I’m pretty sure there’s an opportunity for a service that provides more than Technorati does today, but which is less expensive than Buzzlogic. Not to say that last one is too expensive, but it’s not what smaller companies will be willing to pay for.

When I compare that to cinema again (like in my own post – I used to work in cinema), then you had IMDB for everyone, you had IMDB Pro for more powerful information but still very affordable and then you had data from Nielsen and others that were very valuable but expensive as well. There is room for these levels of information.

By: Peter Kim

Peter Kim — Sun, 02 Sep 2007 16:10:50 +0000

Hi Karl – great start to the discussion. My thoughts turn first to the business model. Does Flickr operate profitably on user fees? I wonder what people would be willing to pay when there are a lot of close product substitutes out there. For Technorati to survive, they need to implement an enterprise-level value proposition. However, I think when they start to enter that space, their most logical opportunities may already be covered by the likes of Nielsen Buzzmetrics, Brandimensions and Buzzlogic. I think an individual’s best hope is for a “Technorati-like” alternative (in lieu of Technorati surviving itself) – something light, open source, and able to harness the insight of the community.

By: Ann Handley

Ann Handley — Sun, 02 Sep 2007 03:45:04 +0000

Great ideas, Karl… I found myself reading your list nodding,
Yup…yup…yup…and that one, too… yup….”

More meaningful metrics would be very useful — esp a mix of metrics beyond basic “authority,” which too often measures longevity more than anything else.