Archive for the 'Customer-Experience' Category

Amazon to sell 2,000,000 DRM free MP3

Suffice to say, Hallelujah, i’ve pissed and moaned about my crippled iTunes music for long enough, this is a game changer with some caveats. If it is super easy to use, easy to understand where my media is, and is not too expensive. With amazons experience so far with ecommerce and even digital distribution this could really be it :-) This will certainly put Wal-Mart’s DRM free offering in the shade I would imagine.

Amazon.com, Inc. (NASDAQ:AMZN) today launched a public beta of “Amazon MP3,” a new digital music download store with Earth’s biggest selection of a la carte DRM-free MP3 music downloads. Amazon MP3 has over 2 million songs from more than 180,000 artists represented by over 20,000 major and independent labels. Amazon MP3 complements Amazon.com’s existing selection of over 1 million CDs to now offer customers more selection of physical and digital music than any other retailer.

Amazon MP3 is an all-MP3, DRM-free catalog of a la carte music from major labels and independent labels, playable on any device, in high-quality audio, at low prices,” said Bill Carr, Amazon.com Vice President for Digital Music. “This new digital music service has already been through an extensive private beta, and today we’re excited to offer it to our customers as a fully functional public beta. We look forward to receiving feedback from our customers and using their input to refine the service.”

Every song and album on Amazon MP3 is available exclusively in the MP3 format without digital rights management (DRM) software. This means that Amazon MP3 customers are free to enjoy their music downloads using any hardware device, including PCs, Macs™, iPods™, Zunes™, Zens™, iPhones™, RAZRs™, and BlackBerrys™; organize their music using any music management application such as iTunes™ or Windows Media Player™; and burn songs to CDs.

Via BoingBoing and Engadget

UPDATE: I just bought my first album via Amazon MP3 and i’m pleased to say even on a Mac it was pretty painless and more importantly nothing unexpected happened. I bought the album using 1 click ordering. It gave me a screen telling me I needed to download the Amazon Downloader

amazon window

The app downloaded and I installed it, it ran automatically and opened a browser window prompting me to download the album, which then started getting downloaded by the app

amazon mp3

and the result? It created a new folder called Amazon MP3 in my music folder, then the artist, then the album, filled with lovely little 256kbps mp3’s, then iTunes opened up and started copying the songs. Pretty sweet.

Now i’m listening to Amy Winehouse “Rehab”, such and ironic song.

Of course the only thing that would make this even better would be a Amazon S3 driven bottomless storage option that would enable all my devices access to my library, and of course would enable streaming of all my stuff to my friends ALA iTunes.

UPDATE: Gizmodo is reporting that Amazon MP3’s are watermarked to identify they came from Amazon, but not with personal identifying information like iTunes DRM “free” songs are.

Experience Matters - New Blog From Critical Mass

experience mattersLooks like a good blog to add to your feed if you’re interested in customer experience, design, and marketing. Couple of contributers I know well like David Armano of Logic+Emotion and Scott Weisbrod of Experience Planner. Looks like their blog is only a month old at this point, one to watch IMHO.

Fake Steve Jobs Offers Rebate To iPhone Customers

It must be Fake Steve who wrote the open letter to iphone customers because i’ve never heard of the Real Steve Jobs listening to anyone :-) Or as the New York Times writes “Meet the New Mr. Jobs: He Listens to Customers“. As Om and others have suggested, if it wasn’t for blogs, twittering and other social media Apple would have never done the right thing so quickly. Lets hope Ask A Ninja is happy now, I would hate to have him on the wrong side of me :-)

iphone

Rough Guide To Myspace and Online Communities

myspace guidebook

Saw this in a bookshop in Berkley, CA., what an interesting idea, tourist guides for virtual places. Interestingly if they were publishing it today it would have been titled “Rough Guide To Facebook and Online Communities”, things move fast around here. Somewhat related is this Read/WriteWeb article Myspace: Hot or Not.

What is design

When I did my MBA I specialized in “Design Management”, this is sometimes a fact I leave off in casual conversation because I get the inevitable question, “design management, what does that mean?” Well I often mumble something about design being a strategic resource etc. but I’ve never really developed a good explanation. The word design itself is an extremely broad term that can mean a multitude of things. I was just thinking about this today as I walked past the San Francisco Design Center… Guess what they do there? That’s right they sell furniture.

Anyway, a Stanford student put together this fun little video to explain a bit about design, I particularly liked his point about bad design is easy to point out.

For more on bad design you should check out “this is broken“, where Mark Hurst collects all kinds of images of bad design. it’s like Engrish for the design world.

Tip of the hat to David Armano at Logic+Emotion

Wal-Mart to deliver DRM free Music

They must have heard my plea yesterday because today Wal-Mart announced it will be selling Universal and EMI music DRM free. In some ways it seems like this is a move by both Wal-Mart and the labels to try and wrestle away the stranglehold that iTunes has over the DL music marketplace.

$0.94 DRM-free, 256-kbps MP3 downloads from Universal and EMI with albums priced at $9.22

I don’t know how this turned into DRM week, but I think the move away from DRM is significant for customer experience and co-creation. As mentioned yesterday Grooveshark’s whole co-creative business model is reliant on non DRM music shared by it’s users.

Pandora “everywhere”… Only In The US and Only On Sprint

The extraordinary net radio service Pandora has made an announcement called “Pandora Everywhere”, has partnered with Sprint to deliver a mobile version of Pandora. So Pandora Everywhere is only available in the US and only on sprint phones? That sucks balls. Theoretically Pandora is just a flash app so there is no reason that it shouldn’t just work using the regular n95 browser, except when I go there I get a nice message saying come back with a sprint phone. I wonder if Pandora is going to squander a some of the amazing goodwill it’s built up over the last year by making it’s service available free on the web. My question is why would such a universally appealing application tie itself to a US carrier with such limited reach?

Bruce Sterling on Hostile Objects

Wonderful video featuring Bruce Sterling on Hostile Objects. Examples he gives are payphones, Microsoft media player, and even work places. Reminds me of the post I wrote about sign up forms, is your sign up form hostile :-)

Experience As Story Telling - Ira Glass

“What is a story in it’s purest form? The power of the anecdote. Raising questions at the beginning, constantly raising questions and answering them.” Reminds me of what someone told me about great animation, the process of tension and release. I wonder if the same thing goes for games? On a side note, i’ve listened to Ira Glass for years on This American Life, but I had never seen him before, I must say his voice totally matches his look and demeanor.

The big message for podcasters is in part 3 where Ira talks about early creative works that are disappointing often lead to people giving up. To demonstrate he plays a clip from his eighth year of broadcasting and proceeds with some brutal critique, but the point being, he went on to create great work. Maybe the same goes for blogs? I know many people start and give up?

Anyway, great stuff for everyone in these clips.

And Part 2, Part 3, and Part 4

Tip of the hat to coudal partners

Coke and Second Life - More Social Media and CGC Experiments

DancingexperienceCoke is working with new marketing company Crayon to launch a competition in Second Life, the name of the project is VirtualThirst and involves the general public and residents of Second Life designing Coke vending machines that deliver “experiences”. As it turns out you can submit ideas as written descriptions, images, videos, or of course jump in world and design “drop” your design off at their location in SL. I’m pretty sure that this will do better than their video competition megaflop “the coke show”, to start with they have gone to a place where people are creating stuff already, and are trying to connect with “creatives” there. I’m not sure this passes my “who cares” test, but I guess that will depend on the output of participants. In many ways “design a new coke vending machine that vends experiences” smacks of something that sounds great to marketers, and a huh? from the general populous… maybe.

"imagine a world in which a simple vending machine could dispense - not Coca-Cola - but the ESSENCE of Coca-Cola: refreshment, joy, unity, experience"

Seriously? who talks like that and who believes that the essence of coke is refreshment, joy, unity, experience; apart from the vp of marketing.

Anyway, what have they done right:

  • They’ve gone to where people are creating
  • They’ve involved the community in the judgeing
  • They are going to let people use the winning in Second Life for free in their homes etc
  • the publicity they get from just doing something in Second Life will be an additional return on investment

They also have a myspace page, delicious page, flickr page, and a youtube page

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