Category Archives: Strategy

Outside Innovation Starts With Inside Innovation

Outside innovation is a systematic process for sourcing, evaluating, and driving ideas through to funding and measuring success but it starts with understanding your internal innovation process. Innovation is an important topic for most companies, it is the essential source of new products, new markets, and even new business models. Outside innovation has been a [...]

Also posted in Design | 4 Responses

SCVNGR Location Based Game Platform

SCVNGR is an innovative location based game platform rather like Foursquare, you check in at different locations and you can unlock various rewards. The approach that SCVNGR is taking though is creating a platform that allows anyone to create games and challenges that could be associated with one location (challenges or rewards) or span multiple [...]

Also posted in Design | 1 Response

Culture as Competitive Advantage

I’ve just finished going through this presentation from Netflix CEO Reed Hastings and I’ve got to say it’s probably one of the best explanations on how organizational culture effects the performance of organizations. Reed outlines beautifully how the scale of organizations drives organizations toward the common sort of toxic, calcified corporate culture that is so [...]

Posted in Strategy | 4 Responses

Generic Social Strategies: Become the Platform or Drive the Community

Michael Porter popularized the idea and proposed generic strategies for organizations like Cost Leadership and Differentiation. Normally i’m not a fan of generic strategies as I don’t think they really lead to a sustainable advantage. IMHO most strategies should take such good use of your organizations talents, capabilities and resources that it should be virtually [...]

Posted in Strategy | 6 Responses

Post Consumer Society and the Culture Accellerator or What Are You Learning Today?

One of the things that struck me recently as I was teaching a class in Blogging and Social Media at San Francisco’s Academy of Art University is that whatever technology I was teaching about might not be here next year. I tried to take an approach where I didn’t teach tools so much as much [...]

Posted in Strategy | Tagged , , , , , , | 14 Responses

The Future of Business and Social Media

In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this. Most companies look at what [...]

Posted in Strategy | Tagged , , , | 9 Responses

Apple, google and everyone else – Who owns the customer experience?

It’s funny, I would suggest that Apple and Google probably have very different design processes and certainly a very different culture so what is the common denominator? I think it could well be that they both have very influential people at the executive level in the organization that is focused and passionate about the design [...]

Posted in Strategy | 3 Responses

Trying Sometimes Cheaper Than Deciding – New Strategies

T-shirt All Tied Up From Full Bleed via tcritic Having read this on a post at LinuxWorld it got me thinking: Google is one of the few large companies that gets one fundamental rule of the Internet: Trying stuff is cheaper than deciding whether to try it. (Compare the cost of paying and feeding someone [...]

Posted in Strategy | 8 Responses

Web 2.0 Strategy – Advertising Will Not Set Us Free

It still boggles my mind how many startups think that advertising is the monetization vehicle of choice. Didn’t we already do that during web 1.0, eyeballs are not the be all and end all. IBM just completed a survey called “the end of advertising“, and in it Read/Write web reports that 11% of users say [...]

Posted in Strategy | 9 Responses

Open Social – The Social Network For Companies Scared Of Facebook

And myspace might be saying “Thanks for the add” to google as well. I had initially thought this story from Tech Crunch was like a formation of a “coalition of the willing” with the other social networks, but I’m begining to think it might have much bigger implications. Essentially Google has defined a set of [...]

Posted in Strategy | 7 Responses