Tay Zonday of the original Chocolate Rain has done such a brilliant job of selling out here with Cherry Dr Pepper with his new song “cherry chocolate rain”.
This is in many ways the new celebrity endorsement ad, and quite a good strategy, but requires companies or agencies to keep their fingers on the pulse of the internet zeitgeist. Probably a much more reliable approach than companies trying to make their own “viral” videos.
hat tip to Steve at Adrants
