Social Media Strategy & Engagement Marketing by Karl Long

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Jun 1, 2006

Chief Experience Officer at JWT

Adweek reports that Colleen DeCourcy, Organic CCO is off to become the CXO or Chief Experience Officer of JWT. I actually really like how they describe her role:

As chief experience officer, she will work with the shop’s seven executive creative directors to “inspire more integrated, multi-platform storytelling,”

All JWT needs now is a blog… and a redesign of there website, that is so Q3 99.

May I also recommend you check out the blog at Organic Three Minds, it’s an excellent read and there tag line is awesome “making experienced exceptional”. It is a great example of how a professional services company can really showcase some of it’s thinking through a blog and create a place to engage potential clients in a very non-salesy way. Way to go Organic… Call me :-)
Tip Of The Hat

2 Comments, Comment or Ping

  1. David Armano

    Karl,

    Are you familiar with Experience Planner?
    http://www.scottweisbrod.com/index.php/

    The author of this blog plays in a very similar space as myself, you, three minds etc. Maybe you’ve already seen…

    -D

    Jun 1st, 2006

  2. karl long

    Thanks David, this one’s new to me, great suggestion, thanks.

    K

    Jun 2nd, 2006

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