May 8, 2006
Co-Creation on Trendwatching - “Customer Made”
CUSTOMER-MADE: “The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.â€
One Comment, Comment or Ping
Marco
I have read the article in trenwatching… I find it quite interesting, but I’m not really sure about how can this become a real company’s asset. Can this really be implemented in a service company (like a telco)? do you know of any experience on this?
Jun 15th, 2006
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