Comments on: Coke and Second Life – More Social Media and CGC Experiments http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments Learning and writing about emerging internet culture Thu, 11 Mar 2010 21:06:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Lisa McNeill http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1715 Lisa McNeill Fri, 27 Jul 2007 13:23:18 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1715 I have mixed emotions about it too. My concern is that companies are turning to Second Life to be able to say they are in it. It may raise publicity, but it seems some form of strategy is being disregarded. Companies with large spending like Coke certainly have room and money to experiment. And while they've not broken any "rules" or ethics of social marketing, my only question is how many people will really get engaged with this. Will it be worth their large investments? I have mixed emotions about it too. My concern is that companies are turning to Second Life to be able to say they are in it. It may raise publicity, but it seems some form of strategy is being disregarded.

Companies with large spending like Coke certainly have room and money to experiment. And while they’ve not broken any “rules” or ethics of social marketing, my only question is how many people will really get engaged with this. Will it be worth their large investments?

]]> By: Web Jungle - A Weblog on Advertising, Digital Marketing and Web Culture » Links & News, 29.04.07 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1396 Web Jungle - A Weblog on Advertising, Digital Marketing and Web Culture » Links & News, 29.04.07 Sun, 29 Apr 2007 19:06:30 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1396 [...] has started a virtual promotion with the guys at Crayon, as you can read at Experience Curve. It’s called virtual thirst - [...] [...] has started a virtual promotion with the guys at Crayon, as you can read at Experience Curve. It’s called virtual thirst – [...]

]]> By: MediaFlock http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1380 MediaFlock Tue, 24 Apr 2007 16:44:02 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1380 <strong>코카콜라 meets Second Life...</strong> 코카콜라는 VirtualThirst 라는 컨테스트를 Second Life를 통해 개시했다. : 일반 유저로 하여금 Second Life 내에서 자유롭게 '체험'할 수 있는 콜라 자판기를 디자인해보라는 것 (작품들은 위 사이트... 코카콜라 meets Second Life…

코카콜라는 VirtualThirst 라는 컨테스트를 Second Life를 통해 개시했다. : 일반 유저로 하여금 Second Life 내에서 자유롭게 ‘체험’할 수 있는 콜라 자판기를 디자인해보라는 것 (작품들은 위 사이트…

]]> By: csven http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1377 csven Mon, 23 Apr 2007 16:07:34 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1377 At some point Steve, as you've managed to misspell my name more than once now, I hope that you manage to get it correct (it's "csven"; first initial, middle name). More importantly, I hope this failing isn't indicative of a broader issue... or two. At some point Steve, as you’ve managed to misspell my name more than once now, I hope that you manage to get it correct (it’s “csven”; first initial, middle name).

More importantly, I hope this failing isn’t indicative of a broader issue… or two.

]]> By: Karl http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1360 Karl Sat, 21 Apr 2007 07:21:57 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1360 I don't think I was against it as a whole, I was just being a bit critical, I just tried to take a balanced view, rather than just automatically praise it. I think there are plenty of things they did right and it's miles ahead of "the coke show" :-) I don’t think I was against it as a whole, I was just being a bit critical, I just tried to take a balanced view, rather than just automatically praise it. I think there are plenty of things they did right and it’s miles ahead of “the coke show” :-)

]]> By: Steve Coulson http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1357 Steve Coulson Sat, 21 Apr 2007 04:00:46 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1357 Cvsen, I seem to be stalking you across multiple blogs tonight, as you've left comments on a lot of the stories I've found on Virtual Thirst :) Rather than reply here, I'll try and address your concerns over at Rebang. Steve from crayon Cvsen, I seem to be stalking you across multiple blogs tonight, as you’ve left comments on a lot of the stories I’ve found on Virtual Thirst :) Rather than reply here, I’ll try and address your concerns over at Rebang.

Steve from crayon

]]> By: csven http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments/comment-page-1#comment-1347 csven Fri, 20 Apr 2007 13:37:12 +0000 http://experiencecurve.com/archives/coke-and-second-life-more-with-social-media-and-cgc-experiments#comment-1347 I think they're also doing something very wrong: treating a community of creatives as their own personal (and poorly-compensated) design team. Sad. I think they’re also doing something very wrong: treating a community of creatives as their own personal (and poorly-compensated) design team. Sad.

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