Social Media Strategy & Engagement Marketing by Karl Long

The cluetrain continues to run down the track unabated. This is another great example of “your customers working for you.”

Plurality of Brands’ Organic Search Links Are User-Created Content - MarketingVOX

“Jupiter Research has shown that out of ten search results for a company, the plurality (three out of ten) of links come from blog posts, message boards, opinion sites or other user-generated content.”