Comments on: Content Will Follow The Money II - AdviseAninja http://experiencecurve.com/archives/content-will-follow-the-money-ii-adviseaninja Social Media and New Marketing Strategy Mon, 13 Oct 2008 17:56:22 +0000 http://wordpress.org/?v=2.5.1 By: Anonymous http://experiencecurve.com/archives/content-will-follow-the-money-ii-adviseaninja#comment-778 Anonymous Thu, 06 Jul 2006 15:21:04 +0000 http://experiencecurve.com/?p=471#comment-778 <strong>ExperienceCurve - Content Will Follow The Money II...</strong> Why would people create great content for free and distribute it for free on youtube when revver demonstrated the ability to generate a nice wad of cash for video makers.... ExperienceCurve - Content Will Follow The Money II…

Why would people create great content for free and distribute it for free on youtube when revver demonstrated the ability to generate a nice wad of cash for video makers….

]]> By: finn http://experiencecurve.com/archives/content-will-follow-the-money-ii-adviseaninja#comment-777 finn Thu, 06 Jul 2006 12:31:24 +0000 http://experiencecurve.com/?p=471#comment-777 You're right, we can't predict the next viral phenomenon. In my opinion one of the biggest failings of "big media" in trying to harness social media, consumer created content, and so on is trying to do just that. They're always trying to create "the next big thing," usually with abyssmal results. So, what's a marketer to do? I think the answer might lie in creating long-term relationships with viewers/consumers. That might take the form of episodic content, or maybe just a brand that (like MTV) is synonymous with relevant, smart content that serves as an umbrella for whatever content they want to put out there. So if, say, Warner Bros wants to make a viral piece to promote an upcoming film, they partner with this brand to leverage the credibility it brings- again, like MTV did with Xbox. Just my $.02. You’re right, we can’t predict the next viral phenomenon. In my opinion one of the biggest failings of “big media” in trying to harness social media, consumer created content, and so on is trying to do just that. They’re always trying to create “the next big thing,” usually with abyssmal results.

So, what’s a marketer to do? I think the answer might lie in creating long-term relationships with viewers/consumers. That might take the form of episodic content, or maybe just a brand that (like MTV) is synonymous with relevant, smart content that serves as an umbrella for whatever content they want to put out there. So if, say, Warner Bros wants to make a viral piece to promote an upcoming film, they partner with this brand to leverage the credibility it brings- again, like MTV did with Xbox.

Just my $.02.

]]> By: Futurelab's Blog http://experiencecurve.com/archives/content-will-follow-the-money-ii-adviseaninja#comment-776 Futurelab's Blog Thu, 06 Jul 2006 08:30:27 +0000 http://experiencecurve.com/?p=471#comment-776 <strong>Content Will Follow The Money II - AdviseAninja...</strong> by: Karl Long A couple of weeks ago I wrote a post called Content Will Follow The Money that basically asked a question. Why would people create great content for free and distribute it for free on youtube when revver...... Content Will Follow The Money II - AdviseAninja…

by: Karl Long A couple of weeks ago I wrote a post called Content Will Follow The Money that basically asked a question. Why would people create great content for free and distribute it for free on youtube when revver……

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