Comments on: Crayon – A New Marketing Company [in brief]

By: karl long

karl long — Fri, 27 Oct 2006 02:43:07 +0000

It was certainly a classic PR stunt/claim I think Bill has a point when you see the stuff that was quoted on techcrunch, that was a crazy bunch of buzz words, but I find their description that I quoted quite descriptive and not too buzz wordy.

By: Mack Collier

Mack Collier — Thu, 26 Oct 2006 21:24:24 +0000

I think this was all a ploy by the boys to get a link from Tech Crunch

By: Bill Payne

Bill Payne — Thu, 26 Oct 2006 18:37:15 +0000

I want to like Crayon, but they seem to be about 5 degrees off on everything. Plus their front guy talks marketing gibberish.

By: Daniel R

Daniel R — Tue, 24 Oct 2006 18:57:15 +0000

Great, I live near Union Square on Post Street. I’ll email you my contact information. I should be relatively free.

Cheers,

Daniel

By: karl long

karl long — Tue, 24 Oct 2006 17:35:19 +0000

Oh, and yes, meeting up sounds great. I'm currently living in Union square, and work in SOMA. Actually might be meeting up on friday or the weekend with Dino from the chroma blog

By: karl long

karl long — Tue, 24 Oct 2006 17:28:00 +0000

i think there is a huge “me too” thing going on here with little thought given to how to engage with customers. In crayon’s case, they are actually just a “new marketing” consulting company that has it’s head office in secondLife and no physical location. i don’t think they are trying to engage consumers as much as facilitate communication with their own geographically dispersed team.

I think David brings up some good points about openness in secondLife, i’ve brought it up a couple of times that secondLife is different from the internet in the fact it’s wholly owned by a private company. It’s a dictatorship, and currently a pretty benevolent one, but it is not a democracy. There is surely a danger of someone coming up with the 3d equivalent of tcp/ip and secondLife could go the way of the dodo. That being said VRML has been around for years and floundered, and secondLife is a runaway success compared to that. I personally think they should opensource secondLife and you’d get a lot more outside development innovation and integration. Firefox plugin anyone

By: Daniel R

Daniel R — Tue, 24 Oct 2006 17:06:53 +0000

Karl,

Now that you’re in the city, we (as in me, you, and other blog readers in the area) should meet up sometime – maybe somewhere in the Mission. I work around Union Square.

David,

That’s my thoughts exactly. I’m compiling a list of SL marketers to talk to regarding demographic data and tracking. While SL is great for some markets, I wonder how much of the recent moves by companies are more “me too” than actually having a real strategy of engaging SL members. I’m hoping to finish the interviews soon, but it gonna take awhile.

By: David Evans

David Evans — Mon, 23 Oct 2006 20:11:58 +0000

I had a marketing consultancy presence in Worlds Inc in 1996, take that you early adopters That said, I’m glad more smart branding and PR people are entering SecondLife. As soon as it doesn’t eat of 50% of our CPU’s everyone will be there. Oh, and a browser plug-in as well. Oh and don’t forget in-world net neutrality. So much to do to make sure SL stays open to innovation before we worry too much about your Fortune 100 client buying an island, sending out a press release and then letting it languish, which is what’s happening already.

Much easier to create say Apple’s Nano page on Myspace than it is to create a presence in SL. How are people measuring impressions in SL?