Crumbelievable – Colbert traditional media zeitgeist for social media

by Karl on August 24, 2006

Yesterdays episode included the OK/GO video of the treadmill (4 million views wtf), and even had Damian Kulash as a guest on the show

A few days ago he started a star wars kid like competition after someone mashed up his greenscreen lightsaber bit

Currently leading the pack is Steven vs the Rancor:

He included “crumbelievable” as the ad that should define modern culture (anyone that listens to the American Copywriter podcast know thats a fav)

His Wikiality experiment

Yesterdays episode provided some great commentary on the fragmentation of culture, and the rise of the niche. Steven asks the question why don’t we all like the same commercial, why don’t we all like the same book.

Where is Americas cultural cohesiveness, where’s the common experience

Hense “American Pop Culture: It’s Crumbelievable!

UPDATE: Colbert on Kittenwar

What! 48% thinks Tabasco is cuter, the mainstream cute kitten lovers are being pushed to the margins by kitten extremists here. 52% voted for Tako, that’s bullshit… Tabasco, run as an independent

UPDATE: Steven’s writers have even pinched material from Zefrank, although it has been pointed out the doughnut joke is pretty obvious.

Also Chris Anderson, author of the brilliant book the Long Tail, comments on this Colbert episode Colbert on pop culture: It’s Crumbelievable!”

And Ze tells Steven off in this episode

Also Paul at HeeHawMarketing has some additional commentry on the death of common experience

{ 1 trackback }

Colbert Decries Crumbelievable Culture « Media SITREP
August 25, 2006 at 6:03 am

{ 2 comments… read them below or add one }

Paul McEnany August 24, 2006 at 11:48 am

I was in disbelief watching that last night. There is a definite wooing of the blogosphere going on over there, and I’d like to know who’s behind it.

It’s Crumbelievable!

karl long August 24, 2006 at 12:01 pm

LOL, you’re so right Paul, it is crumbelievable :-) Yeah, I was just IM’ing someone yesterday about colbert and he was saying they must have someone on staff who is plugged into the blogosphere. Ooooh, i even forgot he had kittenwar on the other day as well.

K

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