The Social Media MBA Blog by Karl Long

“For every complex problem there is a simple solution… that is wrong”
(George Bernard Shaw 1856-1950; Irish Playwright and critic)

In the case of IT there are some increasingly complex solutions that are wrong as well.

In the instance of CRM, it has grown to levels currently where it is estimated that companies are investing more than $1.5 billion per quarter on CRM-related applications (source: AMR, 2003). The scale of CRM investment is even more interesting when it is estimated that over 50% of CRM projects are considered a failure from the customersí point of view (source: Gartner, 2003).

Information Technology is a misnomer as it’s main concern is moving and storing Data, not information, information is data but with structure, and even that is useless when buried in it. Information only becomes useful with the addition of a rich understanding of context.

Experience Design is certainly about deep understanding of the context of use and experience, leading to increasingly useful, thoughtful, purposful technology. It’s about results.

I’m up to 8,000 words in my dissertation and feeling better, 9 days to go, 7,000 words, edits, layout, binding, packaging… I don’t have time to be writing this but if I didn’t write the the IT quote down it would have been lost. I would so love to coin a phrase, that would be fun.