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	<title>Comments on: Dear Marketers, Stop Creating Replicas Of Your Shops In SecondLife</title>
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	<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife</link>
	<description>Social Media and New Marketing Strategy</description>
	<pubDate>Sun, 12 Oct 2008 07:10:56 +0000</pubDate>
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		<title>By: karl long</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-540</link>
		<dc:creator>karl long</dc:creator>
		<pubDate>Mon, 09 Apr 2007 20:25:52 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-540</guid>
		<description>Totally true Paul, as a friend of mine &lt;a href="http://www.emergence-media.com/2007/04/second-life-marketing-putting-your-company-brochure-on-a-website/" rel="nofollow"&gt;Daniel at Emergence-Media said on his blog&lt;/a&gt; this is very much like the 1996 phase of the web with brochureware Prevailing.</description>
		<content:encoded><![CDATA[<p>Totally true Paul, as a friend of mine <a href="http://www.emergence-media.com/2007/04/second-life-marketing-putting-your-company-brochure-on-a-website/" rel="nofollow">Daniel at Emergence-Media said on his blog</a> this is very much like the 1996 phase of the web with brochureware Prevailing.</p>
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		<title>By: Paul Drago</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-539</link>
		<dc:creator>Paul Drago</dc:creator>
		<pubDate>Mon, 09 Apr 2007 20:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-539</guid>
		<description>I dont understand why marketers and companies expected Second Life to be different from the rest of the internet.  Since when do you just build a basic boring website and expect it to take off?  Why would you expect a basic boring structure in second life to suddenly be a hub of activity?</description>
		<content:encoded><![CDATA[<p>I dont understand why marketers and companies expected Second Life to be different from the rest of the internet.  Since when do you just build a basic boring website and expect it to take off?  Why would you expect a basic boring structure in second life to suddenly be a hub of activity?</p>
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		<title>By: rikomatic</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-542</link>
		<dc:creator>rikomatic</dc:creator>
		<pubDate>Mon, 09 Apr 2007 14:35:21 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-542</guid>
		<description>Sadly, it's not just companies, but also &lt;a href="http://www.rikomatic.com/blog/2006/12/global_poverty_.html" rel="nofollow"&gt;non-profits&lt;/a&gt; that get caught putting up "brochure builds" in Second Life: http://rikomatic.com/blog/2006/12/global_poverty_.html</description>
		<content:encoded><![CDATA[<p>Sadly, it&#8217;s not just companies, but also <a href="http://www.rikomatic.com/blog/2006/12/global_poverty_.html" rel="nofollow">non-profits</a> that get caught putting up &#8220;brochure builds&#8221; in Second Life: <a href="http://rikomatic.com/blog/2006/12/global_poverty_.html" rel="nofollow">http://rikomatic.com/blog/2006/12/global_poverty_.html</a></p>
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		<title>By: Mobil Avenue &#38;#187; Blog Archive &#38;#187; Marketing to Market driven</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-541</link>
		<dc:creator>Mobil Avenue &#38;#187; Blog Archive &#38;#187; Marketing to Market driven</dc:creator>
		<pubDate>Mon, 09 Apr 2007 12:54:09 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-541</guid>
		<description>[...] UPDATE 3 : Linda Zimmer,  Todd Zeigler and Karl Long join the conversation [...]</description>
		<content:encoded><![CDATA[<p>[...] UPDATE 3 : Linda Zimmer,  Todd Zeigler and Karl Long join the conversation [...]</p>
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		<title>By: Second Life Marketing: Putting Your Company Brochure on a Website at Emergence Media</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-543</link>
		<dc:creator>Second Life Marketing: Putting Your Company Brochure on a Website at Emergence Media</dc:creator>
		<pubDate>Mon, 09 Apr 2007 06:51:38 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-543</guid>
		<description>[...] The Web is not a PDF repository for your company brochure. Why are the big brands on Second Life following that pattern? As Karl Long declared: &#38;#8220;For gods sake have some imagination, experiment with something, create something that you can’t create in the real world, create a way to for people to interact with people that they can’t in the real world.&#38;#8221; Understanding the Second Life Market Landscape [...]</description>
		<content:encoded><![CDATA[<p>[...] The Web is not a PDF repository for your company brochure. Why are the big brands on Second Life following that pattern? As Karl Long declared: &#38;#8220;For gods sake have some imagination, experiment with something, create something that you can’t create in the real world, create a way to for people to interact with people that they can’t in the real world.&#38;#8221; Understanding the Second Life Market Landscape [...]</p>
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		<title>By: karl long</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-534</link>
		<dc:creator>karl long</dc:creator>
		<pubDate>Tue, 03 Apr 2007 19:03:38 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-534</guid>
		<description>Maybe I don't understand your business Nero, do you sell actual hardware? or are you just selling virtual products in secondlife? If you're selling virtual products in secondlife then it makes total sense for you to have a virtual store. Anyway, the reason i thought your company was potentially a joke was because a lot of the content seemed amusing, hence the quotes. Anyway, I wish you the best of luck and I do appreciate the comment.</description>
		<content:encoded><![CDATA[<p>Maybe I don&#8217;t understand your business Nero, do you sell actual hardware? or are you just selling virtual products in secondlife? If you&#8217;re selling virtual products in secondlife then it makes total sense for you to have a virtual store. Anyway, the reason i thought your company was potentially a joke was because a lot of the content seemed amusing, hence the quotes. Anyway, I wish you the best of luck and I do appreciate the comment.</p>
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		<title>By: Nero</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-535</link>
		<dc:creator>Nero</dc:creator>
		<pubDate>Tue, 03 Apr 2007 18:56:47 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-535</guid>
		<description>If we are a joke then please explain how it is possible that we have outsold both the iPod and the Zune COMBINED.  In The Second Life.   

I was just writing to explain why some choose to build a replica of their real world stores in The Second Life.  I did not expect to be insulted.</description>
		<content:encoded><![CDATA[<p>If we are a joke then please explain how it is possible that we have outsold both the iPod and the Zune COMBINED.  In The Second Life.   </p>
<p>I was just writing to explain why some choose to build a replica of their real world stores in The Second Life.  I did not expect to be insulted.</p>
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		<title>By: karl long</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-537</link>
		<dc:creator>karl long</dc:creator>
		<pubDate>Tue, 03 Apr 2007 17:00:17 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-537</guid>
		<description>Nero, is your company a joke? A secondlife store, company web site, and blog seems like an enormous investment in a joke? Who the hell are you spoofing?

&lt;div class="quote"&gt;
So many manufacturers are racing to make the world’s smallest media player. Yet, as players get smaller, the price gets more expensive. DuroSport has realized that it is possible to produce a more affordable media player by making it larger. Larger components are almost always less expensive than tiny components required to produce the infinitesimally small nano-style media players. In the process, we have found that these larger players also benefit older consumers who have trouble reading the fine print on tiny display screens, or adjusting the tuning with small dials and knobs.
&lt;/div&gt;

&lt;div class="quote"&gt;
I am me, Vladimir Concescu, Chief Product Engineer for the DuroSport Electronics Company.
...
I am on the MySpace producting researches with teenage girls for next DuroSport Pütz releasing.
&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Nero, is your company a joke? A secondlife store, company web site, and blog seems like an enormous investment in a joke? Who the hell are you spoofing?</p>
<div class="quote">
So many manufacturers are racing to make the world’s smallest media player. Yet, as players get smaller, the price gets more expensive. DuroSport has realized that it is possible to produce a more affordable media player by making it larger. Larger components are almost always less expensive than tiny components required to produce the infinitesimally small nano-style media players. In the process, we have found that these larger players also benefit older consumers who have trouble reading the fine print on tiny display screens, or adjusting the tuning with small dials and knobs.
</div>
<div class="quote">
I am me, Vladimir Concescu, Chief Product Engineer for the DuroSport Electronics Company.<br />
&#8230;<br />
I am on the MySpace producting researches with teenage girls for next DuroSport Pütz releasing.
</div>
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		<title>By: Nero</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-536</link>
		<dc:creator>Nero</dc:creator>
		<pubDate>Tue, 03 Apr 2007 16:15:28 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-536</guid>
		<description>Karl, there are many reasons why we built our store in The Second Life as a replica of our real world store.  Mainly because we could not build the replica in the real world.  Too many regulations.  

I explain more in a detailed post about the making of our store here:

http://insider.prismdurosport.com/inside-durosport/my-dream-has-come-true-in-the-second-life/</description>
		<content:encoded><![CDATA[<p>Karl, there are many reasons why we built our store in The Second Life as a replica of our real world store.  Mainly because we could not build the replica in the real world.  Too many regulations.  </p>
<p>I explain more in a detailed post about the making of our store here:</p>
<p><a href="http://insider.prismdurosport.com/inside-durosport/my-dream-has-come-true-in-the-second-life/" rel="nofollow">http://insider.prismdurosport.com/inside-durosport/my-dream-has-come-true-in-the-second-life/</a></p>
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		<title>By: iiMail Weblog &#38;#187; Bouw aan je 3D bestaan&#38;#8230;</title>
		<link>http://experiencecurve.com/archives/dear-marketers-stop-creating-replicas-of-your-shops-in-secondlife#comment-538</link>
		<dc:creator>iiMail Weblog &#38;#187; Bouw aan je 3D bestaan&#38;#8230;</dc:creator>
		<pubDate>Mon, 02 Apr 2007 12:53:56 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=239#comment-538</guid>
		<description>[...] Leuk filmpje over het bouwen van een huis in Second Life (zie comments), waarbij wel meteen de vraag rijst waarom de huizen in de onbeperkte 3D wereld per se een dak, deuren of tuin moeten hebben. Dat namaken van de wereld die we nu kennen in Second Life lijkt dan ook alleen maar een reflectie van de stugheid van de geesten die bedenken dat ze ook in Second Life willen&#38;#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Leuk filmpje over het bouwen van een huis in Second Life (zie comments), waarbij wel meteen de vraag rijst waarom de huizen in de onbeperkte 3D wereld per se een dak, deuren of tuin moeten hebben. Dat namaken van de wereld die we nu kennen in Second Life lijkt dan ook alleen maar een reflectie van de stugheid van de geesten die bedenken dat ze ook in Second Life willen&#38;#8230; [...]</p>
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