There’s a bit of mixed messaging in your post here. I don’t think your conclusion supports your title.

I’ll admit upfront that I have seen the infleucner model work and have seen a preponderance of eviedence that suggests people who are more connected, savvy and involved, spread messages more effectivly. Period.

Within your kindling “niche” as identified above, messages don’t just move by themselves, they need people, they need conversations and they need relationships.

Whereas I agree with you, the people advocating must be inspired to do so (sometimes based on the compellingness or exlcuivity of the niche), the more effective people within that niche are almost always the more socially gifted influencers.

Long live the Tipping Point!